2012 - 2013 MSU OD/PR

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2012 - 2013 MSU OD/PR by Mind Map: 2012 - 2013 MSU OD/PR

1. CMST 555

1.1. objectives

1.1.1. Knowledge

1.1.2. Person

1.1.3. Skills

1.2. class sessions

1.2.1. 120911

1.2.2. 120918

1.2.3. 120925

1.2.4. 121002

1.2.5. 121009

1.2.6. 121016

1.2.7. 121023

1.2.8. 121030

1.2.9. 121106

1.2.10. 121113

1.2.11. 121120

1.2.12. 121127

1.2.13. 121204

1.2.14. 121211

1.2.15. 121218 final

2. CMST 502

2.1. PRNews webinar on measurement of impact June 2012

3. PR framework

3.1. knowledge

3.1.1. PR books

3.1.1.1. Public relations theory 2

3.1.1.1.1. Ch 1 Public relations in a new age

3.1.1.1.2. Ch 2 The excellence theory

3.1.1.1.3. Ch 3 A rhetorical theory approach to issues management

3.1.1.1.4. Ch 4 Persuasion: an intrinsic function of pr relations

3.1.1.1.5. Ch 5 The centrality of practitioner roles to public relations theory

3.1.1.1.6. Ch 6 Crisis management: a communicative approach

3.1.1.1.7. Ch 7 Toward a theory of public relations competence

3.1.1.1.8. Ch 8 Grand strategy, strategy and tactics in public relations

3.1.1.1.9. Ch 9 Reformulating the emerging theory of corporate social responsibility as good governance

3.1.1.1.10. Ch 10 Building a theoretical model of media relations using framing, information subsidies and agenda-building

3.1.1.1.11. Ch 11 Internal public relations, social capital and the role of effective organizational communication

3.1.1.1.12. Ch 12 Public relations theory and practice in nation building

3.1.1.1.13. Ch 13 Overcoming system and culture boundaries: public relations from a structuration perspective

3.1.1.1.14. Ch 14 Reframing crisis management through complexity

3.1.1.1.15. Ch 15 Sense-making methodology: a theory of method for public relations

3.1.1.1.16. Ch 16 The technology-image expectancy gap: a new theory of public relations

3.1.1.1.17. Ch 17 Public diplomacy: a specific governmental public relations function

3.1.1.1.18. Ch 18 Relationship management: a general theory of public relations

3.1.1.1.19. Ch 19 The role and ethics of community-building for consumer products and services: with some recommendations for new-marketplace economies in emerging democracies

3.1.1.1.20. Ch 20 Building public affairs theory

3.1.1.2. The Public Relations Handbook / Theaker

3.1.1.3. Seitel public relations

3.1.1.4. Excellence Study

3.1.1.4.1. Untitled

3.1.1.5. Public relations metrics

3.2. person

3.2.1. EI / PQ / Anxiety

3.2.2. Career promotion / goals

3.3. skills

3.3.1. technology

3.3.2. writing

3.3.3. presentation

4. OD framework

4.1. knowledge

4.1.1. business books

4.1.2. research

4.1.2.1. theories

4.1.2.1.1. Symmetrical/Excellence/Grunig

4.1.2.1.2. Rhetorical issues management/Heath

4.1.2.2. journals

4.1.2.2.1. pr

4.1.2.2.2. od

4.1.2.2.3. comm

4.1.2.3. PR names

4.1.2.3.1. Grunig

4.1.2.3.2. Botan

4.1.2.4. variables for evaluation and measurement

4.1.2.4.1. productivity

4.1.2.4.2. engagement

4.1.2.4.3. effectiveness

4.1.2.4.4. satisfaction

4.1.2.4.5. intent to move/stay

4.1.2.4.6. efficiency

4.1.2.4.7. trust

4.1.2.4.8. quality of

4.1.2.4.9. culture

4.1.2.4.10. networks

4.1.2.4.11. temperament

4.1.2.4.12. conflict skills

4.1.2.4.13. team competency

4.1.2.4.14. ethical practice

4.1.2.4.15. leadership skills

4.1.2.4.16. ROI

4.1.2.4.17. impact

4.1.2.5. OD names

4.1.2.6. Perspectives

4.1.2.6.1. functionalist

4.1.2.6.2. co-contructivist

4.1.3. textbooks

4.1.3.1. OD books

4.1.3.1.1. DeWine The Consultant's Craft: Improving Organizational Communication

4.1.3.1.2. The Consultant's Big Book of Organization Development Tools : 50 Reproducible Intervention Tools to Help Solve Your Clients' Problems

4.1.3.1.3. The Consultant's Toolkit: High-Impact Questionnaires, Activities and How-to Guides for Diagnosing and Solving Client Problems

4.1.3.1.4. The Consultant's Big Book of Reproducible Surveys and Questionnaires : 50 Instruments to Help You Assess and Diagnose Client Needs

4.1.3.1.5. Zalabak organizational communication

4.1.3.1.6. McLean Organization Development

4.1.3.1.7. Anderson Organization Development

4.1.3.1.8. Organization Development: A Jossey-Bass Reader (The Jossey-Bass Business and Management Reader Series)

4.1.3.1.9. Auditing Organizational Communication: A Handbook of Research, Theory and Practice

4.1.3.1.10. Keyton Case Studies in Organizational Communication

4.1.4. blogs etc

4.1.4.1. pr

4.1.4.1.1. pr blogs etc

4.1.4.1.2. pr magazines

4.1.4.1.3. pr websites

4.1.4.2. od

4.1.4.2.1. od websites

4.1.4.2.2. od blogs

4.1.4.2.3. od magazines

4.2. personal

4.2.1. ethics and values

4.2.2. emotional skills

4.2.2.1. Positive Intelligence

4.2.2.2. Emotional Intelligence

4.2.2.3. Bowen/Friedman family systems anxiety

4.2.2.4. Three brain

4.2.2.4.1. reptilian

4.2.2.4.2. mamallian

4.2.2.4.3. human

4.3. practice

4.3.1. professional associations

4.3.1.1. ASTD

4.3.1.2. IABC

4.3.1.3. PRSA

4.3.1.4. IPR

4.3.1.5. AEJMC

4.3.1.6. ICA

4.3.1.7. NCA

4.3.1.8. OD Network

4.3.1.9. International Forum of Visual Practitioners

4.3.2. engagement skills

4.3.2.1. assessment and training tools

4.3.2.1.1. general consulting / development models

4.3.2.1.2. toolbox

4.3.2.1.3. platforms

4.3.2.1.4. individual

4.3.2.1.5. group

4.3.2.1.6. organization

4.3.2.2. communication tools

4.3.2.2.1. websites

4.3.2.2.2. blogs

4.3.2.2.3. social media

4.3.2.3. collaboration tools

4.3.2.3.1. zoho

4.3.2.3.2. google apps

4.3.2.3.3. basecamp

4.3.2.3.4. mindjet connect action

4.3.2.3.5. GoToMeeting

4.3.2.3.6. Oovoo

4.3.2.3.7. Skype

4.3.2.3.8. Evernote

4.3.2.3.9. Mindjet connect maps

5. CMST 470

5.1. objectives

5.1.1. Knowledge

5.1.1.1. OD history

5.1.1.2. OD literature

5.1.1.3. OD professional associations and practice

5.1.2. Person

5.1.2.1. EI

5.1.2.2. PQ

5.1.2.3. Anxiety

5.1.3. Practice Skills

5.1.3.1. service learning assignment

5.1.3.1.1. entry

5.1.3.1.2. assessment

5.1.3.1.3. intervention

5.1.3.1.4. separation

5.1.3.2. assessment tools

5.1.3.3. technology support

5.1.3.4. professional association involvement

5.2. class sessions

5.2.1. 120911

5.2.1.1. BBODT 11 background knowledge evaluation

5.2.2. 120918

5.2.3. 120925

5.2.4. 121002

5.2.5. 121009

5.2.6. 121016

5.2.7. 121023

5.2.8. 121030

5.2.9. 121106

5.2.10. 121113

5.2.11. 121120

5.2.12. 121127

5.2.13. 121204

5.2.14. 121211

5.2.15. 121218 final

5.3. activities

5.3.1. BBODT 10 feedback exercise: demonstration and evaluation

6. Dr B base

6.1. 6 questions to focus intentionality

6.1.1. who am I?

6.1.2. who are you?

6.1.3. who are we together?

6.1.4. what are we trying to accomplish?

6.1.5. how are we going to go about it?

6.1.6. how will we know if we have accomplished it?

6.2. 4 purposes of theory

6.2.1. describe

6.2.2. explain

6.2.3. predict

6.2.4. control / intervention

6.3. 5 base research methods

6.3.1. observation

6.3.2. artifacts/documentary

6.3.3. interviews

6.3.4. focus groups

6.3.5. surveys

6.4. Alternate presentation formats

6.4.1. academic APA paper

6.4.2. information design

6.4.2.1. Tufte

6.4.2.2. Visual facilitation / recording

6.4.2.3. presentation zen

6.4.3. powerpoint

6.4.3.1. note Tufte criticisms

6.4.3.2. steve jobs tips

6.4.4. prezi

6.4.4.1. Untitled

6.4.5. TED 18 minute talks

6.4.6. website / blog / hypertext

6.4.7. scribing

6.4.7.1. student work

6.4.7.1.1. The Future of UX

6.4.7.1.2. Process Variables in OD

6.4.7.1.3. Social Media and Organizations

6.4.7.2. youtube examples

6.4.7.2.1. Scribing 101

6.4.7.2.2. red elevator example

6.4.7.2.3. rachel smith visual recording on the ipad

6.4.8. narrated powerpoint video / screen recording

6.4.9. narrated prezi video / screen recording

6.4.9.1. STCOC vision

6.4.9.2. Learning Organization

6.4.9.3. Organizational Fables

6.4.9.4. Strategic Communication

6.4.9.5. Organizational Leadership

6.5. Useful tools

6.5.1. keepvid

6.5.2. mindjet connect

6.5.3. prezi

6.5.4. quicktime screen recording

6.5.5. dropbox

6.5.6. evernote

6.5.7. ipad vga out

7. Untitled