1. Fit Market Conditions
2. 1. Credibility Building
2.1. Twitter Posting - 1 post every 6/12 hours max
2.1.1. Commenting & Interacting with other project's
2.1.2. Engaging public conversations
2.1.3. Cross-platform invite contest twitter 2 telegram / reddit 2 discord & etc.
2.2. Press Releases
2.2.1. Couple of press releases per week
2.2.1.1. Digital Journal
2.2.1.2. Cointelegraph
2.3. Facebook / Instagram Presence
2.3.1. Instagram - content for Travel Audience
2.3.2. Facebook - use FB to funnel users into twitter
2.4. Discord
2.4.1. community management
2.4.2. 1 on 1 from the core team
2.4.3. KPI: not allowing a chat in any channel to remain silent for a period longer than 60mins
2.5. Telegram
2.5.1. community management
2.5.2. add users from similar channels via invite contest and funnel them to discord
2.5.3. KPI: not allowing a chat in any channel to remain silent for a period longer than 60mins
2.6. Website
2.6.1. Analyze Incoming traffic and Rebuild remarketing & GEO & audience specific content
2.7. Reddit
2.7.1. Main account posting updates
2.7.2. Shill on reddit groups
2.8. Display ads
2.8.1. Facebook brand awareness ads
2.8.2. Facebook join our community ads
2.8.3. Youtube awareness ads
2.9. Other channels
2.9.1. Linkedin
2.9.2. Trustpilot
2.9.3. Mail Marketing
2.10. Twitter - end of the funnel
3. 2. Scale up
3.1. Interacting with hashtags and main Twitter account
3.2. Invite contest
3.3. Airdrops
3.4. Giveaways
3.5. Engaging members to actively post about the project by:
3.5.1. Creating meme competitions
3.5.2. Games
3.5.2.1. Partnering with other similar projects
4. 3. Maximum Effort
4.1. Brave display ads
4.2. Push notifications
4.3. Reddit ads video campaigns
4.4. Shilling
4.5. Criteo Retargeting ads (optional)
5. 4. Fire Rising
5.1. Keep all social media channels active
5.2. Maintain a steady inflow of press releases and content writing
5.2.1. Facebook & Youtube display & retargeting ads
5.3. Analyzing & retargeting
5.3.1. Keep the community engaged