Global Brainstorm 2012

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Global Brainstorm 2012 by Mind Map: Global Brainstorm 2012

1. The Purpose

1.1. "What do Entrepreneurs #Need2Know To Succeed?

1.2. Reveal Inherent Fears

1.2.1. Fear of the unknown

1.2.2. Fear of failure

1.2.3. Fear of success

1.3. Generate New Ideas

1.3.1. A social experiment

1.3.2. An iterative process

2. The Pannel

2.1. Host

2.1.1. Celia Gates Founder of the Global Brainstorm Author From Brainwave To Business Creator of the Whether Forecast™

2.2. Brainstormers

2.2.1. Tony Fish Founder Innovation Warehouse

2.2.2. Brigitte Summer Executive Coach

2.2.3. Kane Kramer Chairman British Inventors Society Inventor of Digital Audio Player

2.2.4. Marc Ortmans Founder IdeaSpace Global

2.2.5. Gemma Thompson Social Media Illumination

2.2.6. Liam Hughes Founder

2.2.7. Andrew Wilcox Mind Mapper Cadre Consulting

2.2.8. Martin Hayler Physical trainer Participant in one of Celia's courses

2.2.9. Malcolm Cook Media Student Participant in one of Celia's courses

2.3. Guest Interviews

2.3.1. Edward de Bono Founder of Lateral Thinking 6 Think Hats Tool


3.1. Lay of the Land

3.1.1. Over the centuries little attention has been paid to thinking Greek Gang of 3 Plato Aristotle Socrates 2 dimentional approach Cave Man Thinking What is this? The Church by means of obtaining the truth Logical Thinking Taught in Schools Routeen approach

3.1.2. Types of Thinking Lateral Thinking Understanding the logical thread of thought Moving across these Parallel thinking Approaching a situation from the same perspective at the same time 6 Thinking Hats Parallel Thinking Tool Whether Forecast™ Parallel Thinking Tool Critical Thinking Limiting Judgemental Negative Creative Thinking the creation of value Thinking skills can be taught willingness to accept ideas willingness to obtain movement from them Decisions Pros and Cons Quadratic Approach Edward de Bono's 6 Thinking Hats Celia Gates' Whether Forecast Procrastination Indecision waste time worrying consume resources without learning anything new Holistic Thinking Embracing critical and creative thinking skills simultaneously stimulating sparks of genius collaborative communication from a parallel approach Whether Forecast

3.1.3. Mind Maps Benefits of Mindmaps Management Visual dashboard creating visions analysing disasters see big picture easily drill down details All 500 of Fortune 500 Companies use mindmaps How to draw a mind map start with specific subject in mind build out the relevance with seperate branches and headings Slow thoughts down to the point where we can hear them.

3.1.4. The Collective Concious - Bringining Minds Together Inquisitive People Been thinking this way since childhood

3.1.5. Inherent fears Be honest with yourself What's blocking you? "I don't know where I'm going" Will my idea work What happens when it goes wrong...

3.1.6. What do Entrepreneurs need to know in order to succeed? From people who have been there before... What are some of the challenges they are likely to face How to overcome such challenges How to generate ideas How to make these happen Decisions define destiny

3.1.7. Innovation Warehouse A place to call home A place to grow Innovative Companies Funding Ways to grow Structured support

3.1.8. Social Media Illumination Figure out strategy Facebook Twitter LinkedIN etc Find Clients

3.1.9. IdeaspaceGlobal Global Entrepreneurship Week 130 Countries around the world Knowledge base workspace From inspiration to aspiration Easier More successful journey World recession New Entrepreneurs needed Critical to building economy Good news Understanding how to recognize risks Getting better at offering genuine support Education and sharing of knowledge

3.1.10. Mindmapping content and community Free resource - shared information Entrepreneurial Community Tools to drive innovation

3.1.11. Turn around Coaching and Consultancy Build a business and keep your life Often its one or the other Aligning actions with real vision for the future

3.1.12. British Inventors Society British Invention Show British Invention of the Year Awards The importance of experimentation Innovation and Technology drives progress underpins quality of lifestyle

3.1.13. Kauffmann Foundation How do we stimulate more start-up communities? Policy Guidance Global Brainstorm Too much attention has been given to the importance of capital Need less now to start-up seen as a badge of honour to the entrepreneur need to get smarter about the money game bootstrap for longer Creation of the firm is a slow iterative process Not stop/start Less about mechanical parts A question of figuring out the formula that works More about the essence of the idea How do I start solving a problem... "Building airplanes in flight" demonstrate the quality of the idea Its a team sport Create the right environment Make it easy for people to collaborate Do entrepreneurs create venture capitalists or do V.C's create entrepreneurs?

3.1.14. Challenges to the Entrepreneur not necessarilly made a success yet... right attitude required Not knowing what to do next Not knowing how to do it Very rarely lack big picture vision Fear of the unknown outside their existing expertise outside of their understanding each step offers more unknowns... "Blindfolded in a tunnel in the dark" Accept bad advice Fear of failure Fear of success "If I'm too successful I'll never see my family" Can cripple female entrepreneurs Fear itself! Lack of contacts Social Media great to overcome this Review sites Lack of credibility The architect set the vision the builder set the action to make it happen Focus on end goal and vision Fundamental Business Skills Managing Cash flow Strategic Growth Management Often doing it alone "Life is a process of Iteration" There is no "failure" From learning comes growth Evolution You must follow YOUR journey Protecting Intellectual Property whilst building a community Non-disclosure agreement Your community can improve your idea for you Talk to them about the problem that their idea solves Apply for a patent or design rights People could steal your idea BUT because they're NOT on the same journey as you it doesn't really matter. Danger of paranoia about not sharing No one can steal your vision. Social Media Sharing Connecting with like minds Meet people with similar interests

3.1.15. Global Entrepreneurship Week 131 Countries Success Stories in Supporting

3.1.16. Movember Raising Awareness of Prostate Cancer Grow a moustache for the month of November

3.2. Sunshine

3.2.1. Imagine a day when it feels as if everything is going your way Positive Energetic Full of vitality

3.2.2. Generally Happy Safe Self-sufficient Providing for family Somewhere nice to run No financial worries

3.2.3. Optimism Beleif in the idea excited to make it happen Blind Optimism Ignorance is bliss Beleif that its possible Change the world in a small or large way

3.2.4. Social What you can bring to others How you may connect to other people Significance in a wider world

3.2.5. Connection coming together to share ideas transfer knowledge blend vision

3.2.6. Vision Big vision never a problem for the entrepreneur often lack short term vision Know about the mansions and million dollars don't know whether to turn right or left out of front door Need strategic short term goals clarify ideas in the near future taking small baby steps to achieve goals celebrating small achievements

3.2.7. Redefining failure whilst learning, sharing, growing, contributing... NOT failing

3.2.8. Momentum THings are evolving growing moving in the right direction Making progress Extra energy Constant Action

3.2.9. Confidence Keen to take on a new idea Able to conquer a challenge Knowing on the right track at the right time

3.2.10. There can be clouds that come across a sunny day The discovery of what's behind a cloud that changes that beleif The removal of that cloud

3.3. Winds

3.3.1. Metaphorically representing all external influences that exist outside of your control You can't see the wind You see its affects You can't control the wind You can only harness it to your advantage

3.3.2. Local Winds Friends & family Look at home for your inspiration Ancestors Collagues and Peers Like minded local communities On line Off line British Invention Show... Celia's story Mentors within reach Much more accessible People have a willingness to help People have a willingness to share ideas Engage with brains that are greater than your own Free advisors More than one community/network Go to Physical events Go to Online events Events NOT relevant to you Find the stories that support you Inspiration Understanding Energy Like minded hobbies Skiing Cinema Kite surfing Use peer pressure for focus and motivation Public deadlines Shared targets Build your own community What do they want? How may they support you? Raving fans Profitable Pioneers Who are you surrounding yourself with? Are they telling you you're crazy? Surround yourself with your raving fans

3.3.3. Prevailing Winds Global Entrepreneurship Week Meet like-minded people Join a community Take part in an activity Stop feeling alone Learn from others Rough and the smooth Share stories, transfer knowledge Restore faith and belief Global Economic Climate The Global Brainstorm Governement Policy makers Society Media

3.3.4. Winds outside of your control Tax Create an environement that stimulates investment

3.3.5. Hurricans and Torrnadoes DO hit how can we batton down the hatches? Is this wind too strong for us to whether? Prepare by predicting patterns

3.3.6. How can the winds be used as a catalyst to change? 7 Steps to Successful Change Management WHETHER FORECAST BOOK EXTRACT Reveal Root cause Generate simple solutions Create Collective Value Driven Vision Promote Profitable Pioneers Disclose broader Mission Commit to your cause Hold up Success for applause Winds Change... do you?

3.4. Rainbow

3.4.1. stretch your imagination What would you do if you were sitting on a rainbow If you had superhero powers what would these be and what would you do

3.4.2. Challenge reality There is probably more than one reality Personal realities Remove all elements of fear Storm right in - do it anyway New technology people don't understand Kane's example of recreating the music industry The rules are the ones you make as you go along "I didn't know I couldn't do it" Its ok to be frightened

3.4.3. Crazy ideas Are we being a little mad in our thinking? Give yourself permission to have such outrageous ideas Allow these to add value in the real world

3.4.4. Superhero powers "Find my own voice" Project into the future and idealize self-actualize Fulfilling Dreams and wishes "Be in two places at one time" Appriciate the interesting things in the here and now 2nd me could go to the other place on my behalf Read people's minds If I knew exactly what they didn't know... See confusions and roadblocks before these materilaize As long as they're not thinking bad things about me! Step outside my body see myself from other peoples eyes egotitical vain harsh in my approach to people take on board observations Improve and grow Implant "chips" in people automatically give them what they need restore childhood imagination before pre-conditioning

3.4.5. Let go of inherent fears and beleif Rainbow mindset gives us permission to do so Connect with people Raise Capital Unafraid of rejection Extra confidence and clarity Actions beyond your comfort zone

3.5. Rain

3.5.1. Change sense of perspective Look towards the horizon in the sun Look down towards your feet in the rain The positive power of negative speculation

3.5.2. Imagine a day when it feels as if the world is working against you Notice the leak in the roof Notice the blocked drains Understand the potential problems

3.5.3. Rainy Days When somebody I know is in harm. The rest doesn't really matter There is a lot to be learned from collecting rain If you get served lemons make lemonade Stressed Overworked Overwhelemed Confused Concerned Unsure about the future There are opportunities in the rain rehydrate refresh dance in the rain

3.5.4. Not implementing Failing to take the necessary action don't know what to do don't know how to do it

3.5.5. Consider all of the objections Worth time thinking about what might arise Pre-plan an answer Before the solution arises There is a positive way to think negatively Understand a potential problem in advance Remove some of the risks predict potential outcome work around them

3.5.6. Reality check Sensing the negatives understanding them avoid tripping over them How far is your money going to go? What resources do you really need? Favours being asked Is the goodwill there? How much arm twisting...? How far can this go? Do not allow the problems to surface and surprise you Be honest with yourself Know your enemeies Talk to other people Understand what you don't know Understand where you need expertise Don't let it fall apart because you can't do it Most take-overs want to remove the founder He is not the best CEO Knowing the reality Protect against potential problems Take precautions from risks

3.5.7. When it all goes wrong online Social Media Trolling Be careful with privacy settings Fake profiles Trip Advisor example you must face a negative review head on Ask Gemma for advice Twitter: @GemLThompson

3.6. Snow

3.6.1. Challenges our basic survival What's essential to your basic survival Prioritize your actions clearly Get rid of the dead wood A tree sheds its leaves in the snow

3.6.2. Critical to business survival Cash Sales and Marketing Keeping expenses low snow can come Good margin of profitablity Work hard Keep energy up so as not to freeze

3.6.3. A recession is a time of snow Some people sit indoord doing nothing Other people go an play in the snow Important to keep that sense of fun Become a lateral thinker Its your mindset and creativity that can carry you through.

3.6.4. Pre-plan for snow Knowing what you're going to do when it does... Have fun! Post euphoric sludge... that's the hardwork bit when people lose the will

3.6.5. Its important you don't freeze with the rest of the world Keep moving forward even if the pace slows Know where your key areas are - how are you going to get access to these in the snow?

3.6.6. Having learnt to survive - can you thrive? Brand Worst advice was to change the name to be more serious...??! Build fun into the brand Community Being myself Get constructive Get creative

3.6.7. Where are the paths that need to get cleared? Notice the footsteps in the snow What are the thoughts you've refered to often? Notice the patterns of movement Notice the flow of important action Optimize these processes for accellerated growth

3.7. Whether Report™

3.7.1. Adopt the role of the Whether Reporter In the lay of the land mindset you are the cartographer Drawing your own map Through the other mindsets you are the explorer Understanding your situation in differnt climates In this last mindset you are the reporter summarizing the outcome of the brainstorm

3.7.2. Lots to report on Reporting is an essential thing to do What do you know I don't know? Who do you know who I don't know? What action must I prioritize in order to get to where I really want to go?

3.7.3. Mindset Your beleifs influence your decisions tremendously challenge them from time to time Dreaming Big The importance of being able to generate new Ideas Value Iterative evolution The importance of being able to see problems as fuel with which to further passion and purpose The importance of lateral thinking tools such as the Whether Forecast Helping you see the bigger picture Helping you identify what action to take next Keep going and have the confidence to try new things If one thing doesn't work, try another. Learning from other people Enjoying the here and now The need to spend more time thinking about thinking by means of evolving ideas through an iterative process of taking action

3.7.4. Entrepreneurship The world needs more lateral and logical thinkers The idea is of the essence Primary fears come from not knowing what to do Success is also battoning down the hatches to "Whether" the Snow and Rain To overcome such fear, talk to people with more experience or like-minded to you. Keep taking action even when the pace slows Maintaining Momentum Use your community to support you. Prioritize the needs of your clients Have fun with your brand and message

3.7.5. Change Management Time is a measure of change Rather than manage time. Manage Change Account for this in baby steps Appriciate the iterative process allow ideas to evolve

3.7.6. The power of team Often we feel as if we have to do it alone All have stengths and non-strengths Have more people in your team Concentrate on the community Cross-cultural collaboraton Communication

3.7.7. Rather like the weather - tomorrow will be different Entrepreneurs don't tend to worry about how bad it could get Have the courage to move forward Keep it going and watch the "Whether"

3.7.8. The Whether Forecast Process Sits beautifully in a mind map format Most popular mind maps on are 6 think hats Will see more Whether Maps emerging Experience the weather all the time Great metaphore Intituve and relevant Very effective Balanced decisions Inspiring and Innovative More information Buy the book! A tool to help people "see" more about themselves and what they're trying to do Invaluable Quick Effective Confidence Sense of knowing Add to IdeaSpace Global as a regular event Plugin to BiggerPlate Community

3.7.9. Andrew Wilcox Cadre Consulting Mind Map

4. Join in!

4.1. Visit

4.2. Join us on LinkedIN

4.3. Join us on Facebook

4.4. Follow us on Twitter

5. The Technology

5.1. Google Hangout

5.2. Broadcast on

5.2.1. www.theGlobalBrainstorm Sign-up Details next live event Trial Typhoon 20 minute free brainstorm Full 2012 Whether Report™

5.2.2. Google +

5.2.3. YouTube

5.2.4. 15th November 2012

5.3. Live from

5.3.1. The Innovation Warehouse 1 East Poultry Lane, London

5.4. The vision builds on this first model

5.4.1. Application Development

5.4.2. Fuding Captial Required

6. The Whether Forecast™ Tool

6.1. An Introduction by means of action learning

6.2. A parallel thinking tool

6.2.1. using 7 mindsets The lay of the land Sun Wind Rain Rainbow Snow The Whether Report

6.3. An Innovation Generating Machine

6.3.1. A framework from which to derive solutions

6.3.2. A means of mapping Ideas

6.4. Better Brainstorming and Decision Making

6.5. Personal and Professional Growth


6.6.1. Paperback on Lulu

6.6.2. E-book for Kindle

6.7. Template for Whether Forecast mind map