Press Release Writing For SEO & Link Building

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Press Release Writing For SEO & Link Building by Mind Map: Press Release Writing For SEO & Link Building

1. 1 Thinking About SEO

1.1. Things To Consider

1.1.1. Tier 1 and 2 Keywords

1.1.1.1. Refer To SEO team for support with this list

1.1.1.1.1. Points

1.1.2. Including Social Media Links

1.1.2.1. Youtube

1.1.2.2. Twitter

1.1.2.3. Google Plus

1.1.2.4. Pinterest

1.1.3. PDF's To Download

1.1.3.1. Optional

1.1.3.1.1. Depends On Press Release Distributor If Possible

1.1.4. Tier 1 Video Embed Code

1.1.5. Call To Action

2. 2 Writing The Press Release

2.1. Title

2.1.1. Must Include Tier 1 Keyword in title

2.2. Summary

2.2.1. Not all press release distributor requires this, but PRweb does

2.2.1.1. Like Title main words in the summary

2.2.1.2. 1 or 2 sentance synopsis

2.2.1.3. Example

2.3. First paragraph, keywords and links

2.3.1. The basics

2.3.1.1. Follow normal article structure

2.3.1.2. Double check spelling and grammer

2.3.2. As early as possible in paragraph

2.3.2.1. Ideally in first sentance

2.3.2.1.1. Include your tier 1 keyword

2.4. Middle, keywords and links

2.4.1. Somewhere in middle include tier 1 keyword

2.4.1.1. it will be an anchor text hyperlink

2.4.1.1.1. goes to tier 1 youtube channel when clicked

2.5. End, keywords and links

2.5.1. In last or 2nd to last paragraph

2.5.1.1. Another tier 1 keyword is needed

2.5.1.1.1. will be an anchor text hyperlink for product or category page

3. 4 Following Up

3.1. Where Press Release Distributed?

3.1.1. some distributors will supply you with a report of your press release

3.2. As Seen On BBC

3.2.1. As seen on CNN

3.3. Further Releases

3.3.1. Can you do more releases?

3.3.1.1. For Tier 1 keyword but must be unique and different to your first press release

4. 3 The Different Distributors

4.1. Who Is Best?

4.1.1. PRweb

4.1.1.1. Pricing

4.1.2. Express Press Release

4.1.2.1. Pricing

4.1.3. i-newswire

4.1.3.1. Pricing

4.1.4. webwire

4.1.4.1. Pricing

4.2. Expect rejection

4.2.1. If rejected and needs amending refer to PRweb guide

4.3. Making Edits

4.3.1. In the rejection they will give you reason for said rejection

4.3.1.1. simply fix issues and resubmit

5. 5 Addiitional Considerations

5.1. Author Tag

5.1.1. Claim your hard work as your own

5.1.1.1. Build a reputation for being an expert on your subject.

5.1.1.1.1. By adding tag rel: author Google can provide users with trusted authors.

5.2. Standout tag

5.2.1. - 50,000 Publishers - 4 Billion times a month Google searchers click on the news stories - 1 Billion news.google.com & 3 Billion from news results in search

5.2.1.1. Google released in 2011 tag called 'standout' for featured content.

5.2.1.1.1. Google will see this tag as a signal for labeling news stories as 'featured' on Google News home and in News search results

6. 6 YouTube Best Practice

6.1. Naming your video file

6.1.1. File should be keyword relevant for youtube

6.1.1.1. i.e. oscilloscopesreviewofbestoscilliscopes.mov

6.2. Video File Types and Compression

6.2.1. File types

6.2.1.1. When uploading to YouTube

6.2.1.1.1. Do not worry if its mp4, mpeg, mov, wmv, flv etc

6.3. How To Upload Video

6.3.1. 1. Go to youtube.com

6.3.2. 2. Top right click on the name of the channel

6.3.3. 3. Click on 'my channel'

6.3.4. 4. Click on 'upload' on top right

6.3.5. 5. Click on 'select files from your computer' and pick your video that you have named keyword specific text.

6.4. The Title Of Your YouTube Video

6.4.1. YouTube is different to normal google seo, you can put your keywords in twice

6.5. Description For YouTube Video

6.5.1. At start of description put url to the product page/category page etc

6.5.1.1. It is important to put the http://www. bit so the link goes blue i.e. http://www.newark.com/oscilliscopes

6.5.2. When writing your description, keep keyword density to 2 - 3%

6.5.2.1. Do not try and be clever and stick in all your keywords in all the 5000 words characters (900 words or so)

6.5.2.2. YouTube and Google can see what you're doing you'll be penalised

6.5.2.2.1. Instead aim 2-3% (every 2nd/3rd word out of 100 should be the keywords - tier 1 and 2

6.5.3. Transcribe the video and upload transcription into youtube video that has been transcribed

6.5.4. Do not put the transcription into the description box

6.5.4.1. YouTube want you to write a good description that is is different to the transcription that

6.5.5. In 2011

6.5.5.1. YouTube started listening to words in videos and transcribing them generally poorly

6.5.5.1.1. In 2012

6.5.5.2. Contradiction

6.5.5.2.1. YouTube should still be considered purely a text driven website

6.6. Tagging Your YouTube Video

6.6.1. Firstly you want to have Tier 1 keyword here i.e "usb oscilliscope"

6.6.2. Important to put inverted commas around phrases between tier 1 keywords that more than one word i.e. "usb oscilliscope"

6.6.2.1. In this example as usb and then oscilloscope uf you dont put inverted comma quotes around them (phrase quote)

6.6.3. After each phrase quote add a comma i.e

6.6.3.1. i.e. "usb oscilloscope", "cheap oscilloscope", "pc based oscilloscope"

6.6.4. Note: Commas (,) do not work, you must use phrase ("").

6.7. Finding More Tags

6.7.1. Go to Google.com and type in your keyword i.e. usb oscilloscope

6.7.1.1. click on 'related searches' and choose ones that are relevant to your video

6.7.1.1.1. Copy and them into the section, but put them in phrases quote and comma between each phrase quote.

6.7.2. You want to fill the tag section with many tags as YouTube allows you to add

6.8. Suggested Tab

6.8.1. Ignore the 'suggested' tabs - usually very poor tag suggestions

6.9. Category Tab

6.9.1. Education is good category to choose for engineering

6.9.1.1. Or choose the right one for the video your uploading

6.10. Before Putting Live

6.10.1. Initially change the setting to 'unlisted', and when you properly done the title, description, and tags

6.10.1.1. YouTube will get notifications automatically of a new YouTube video added to the channel they subscribe to.

6.10.1.1.1. You do not want them getting notification of video with weird sounding title, descriptions etc

7. 7 Advanced Upload Setting For YouTube

7.1. Licence and Rights Ownership Tab

7.1.1. Leave is as standard rights

7.2. Syndication

7.2.1. Keep it as 'everywhere'

7.2.2. keep it as 'everywhere'

7.3. Captain certified

7.3.1. Leave it as it is

7.4. Embedding

7.4.1. Keep enabled as embedding

7.5. Video Location

7.5.1. Ignore this

7.6. Recording Date

7.6.1. click 'today'

7.7. 3D

7.7.1. Ignore this