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TEDxAmsterdam 2012 Katja Schuurman It Is Time for a Good Story by Mind Map: TEDxAmsterdam 2012
Katja Schuurman 
It Is Time for a Good Story
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TEDxAmsterdam 2012 Katja Schuurman It Is Time for a Good Story


...the author

Katja Schuurman

...this talk

Reactions, Katja Schuurman is challenging Simon Sinek by asking the #TEDxAms audience: 'Why not?', "When you believe in possiblities you know that everyone can write his own story" says Katja Schuurman of @rts_nl now at #tedxams, Loving Katja Schuurman at #TEDxAms!, Every change starts with a first little step... Exactly #tedxams idea!, Katja Schuurman literally has a 'good story' with her Return To Sender label. Hat tip, Katja! #TEDxAms

why not?

one of the most asked questions

most of the time no reason to not do it

if you able to see the world as it should be instead of it is

source of change

moment when the plot turns

write your own story

when I was 18

i needed to decide what am i going to do

change the world

development aid

studied politics

try and understand the world

life happens when you live life

ended up in soap opera

opportunity to see the world (due to tv celebrity)

tv programmes

the world changed me

made several tv programmes

visited elderly woman


people to change

Discovered beautifully crafted products

return to sender

local craftmanship


create products in a sustainable way

talented creafted products

send the money back to the country

products sold via



sold 200.000 producst

from 20 different country

maria (from brazil)


gather 20 women

producing traditional made felt ornaments

part of the HEMA collection

most popular items

135 women not employed, turn around the negative atmosphere, possibilities for family & community


5 million visitors a week

daily need

HEMA sells his own brand

CEO HEMA and Katja were both at samen TV programma DWDD


and HEMA agreed let's do it

first step, change

product come from somewhere

return to sender

tells the story behind products

story becomes more important

offer posibilty to consume with consciousness

change the status quo, for people who already made the first step in development, people should be able to write their own story


what would your story be

what is your dream, why not?