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Web Vision - Discoverability Work stream by Mind Map: Web Vision - Discoverability Work stream
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Web Vision - Discoverability Work stream


We need to talk through who's doing what here  

Paul Coyne

Mariam Hassan

Roman Liznercki



Content Architecture

Content Promotion

Content Consumption

Phase 1 and 2. Content Usage and Marketing

Emerald Web Sites and Portals

Phase 2 : The Emerald Open API

Mobile/Handheld devices

Gadgets and Widgets

Community Sites/Social Media

Google Book and Content Integration

SEO Tactics. Phase 1 Web Vision

Draft SEO Report

Guidelines and Templates to Web Design teams

Search Engine Submissions


Domain Name Management

Domain GeoLocation -

Change Management

Blogs & Teasers farm

Culture and Change

Who/ When





Semantic. In Scope??


Digital Channels


eBook Readers


Desktop/Laptop PC

Partner Portals/Platform

Library Systems/OPACS

Library Management Systems/Federated search

Virtual Research Environments

Virtual Learning Environments

Strategic Framework

Strategic Generatives. A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time and in this respect conforms to Porter's model for developing sustainable business strategies and Emerald's stated strategy of Focussed Differentiation

Digital Strategic Framework. In this context, I use the term online strategy to be limited to the development of plans to deploy Emerald's online assets (content) to maximize business results (products and databases) and digital strategy to be the more transformative step of developing into a digital business, where digital connotes deeper interactions with stakeholders (authors, researchers, students, faculty and professionals), more personalised offerings and interactions, data driven decision making, and an organisational models and processes which are more nimble and reactive to changes in the business, technology and industry environment . An Emerald digital strategy should consistent with the Strategic Priorities, is aligned to WV objectives, resources and capabilities and recognises the dynamism of the digital environment in which Emerald participates. The Digital Strategic Framework is underpinned by the Strategic Priorities of the business and provides a coherent decision making scope in order to deliver the unique generative properties described above.

Metrics and Analytics



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