factors affecting customer behavior on gambling.

1. Mixed Methods

1.1. personal contxt

1.1.1. philosophical assumption

1.1.1.1. theoritical models

1.1.1.1.1. background knowledge

1.2. interpersonal context

1.2.1. study participants

1.2.1.1. editors/review

1.2.1.1.1. research teams

1.3. societal prirorities

1.3.1. disciplinary convention

1.3.1.1. institutional structure

1.4. background knowledge

2. Gambling

2.1. low self-esteem

2.2. anxiety

2.3. depression

2.4. advertising/media

2.5. social norms

2.6. risk taking propensity

2.7. parental or peer attitudes

2.8. parental or peer conflict

3. External Factor

3.1. Community

3.1.1. relationships

3.1.1.1. standards

3.1.1.1.1. networks

3.2. Public Policy

3.2.1. fiscal policy

3.2.1.1. monetary policy

3.2.1.1.1. macroeconomic policies

4. Intrapersonal

4.1. education/knowledge

4.2. attitudes

4.3. personal traits

4.3.1. income

4.3.1.1. ethnic

4.3.1.1.1. religion

5. Institutional

5.1. regulations

5.2. policies

5.3. formal and informal rules

5.4. networks

6. Interpersonal

6.1. study participants

6.2. editors/reviews

6.3. research teams

6.3.1. research ethics