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[DRAFT] by Mind Map: [DRAFT]

1. Analytics

1.1. Course level

1.2. Platform level

2. ecommerce

2.1. configuration

2.2. management

3. **Primary use case:** Deliver online courses asynchronously and at scale

3.1. 1. Instance Administrator and Support Team

3.1.1. Manage and analyze course-level analytics/reports

3.1.2. Manage user roles

3.1.3. Manage course-level feature settings

3.1.4. Manage third-party app settings

3.2. 2. Course Administrator

3.2.1. See: Author/Delivery Team/Course administrator

3.3. Organization Administrator (edX specific?)

3.3.1. Conduct research across all an organization's courses

3.4. 3. Technical Site Operator

3.4.1. Install an Open edX Instance

3.4.2. Configure an Open edX Instance

3.4.3. Run an Open edX Instance

3.4.4. Upgrade an Open edX Instance to the newest release

3.4.5. Configure third-party apps

3.5. 4. Marketing Professional

3.5.1. Create and manage organization branding

3.5.2. Create and manage funnels

4. **Primary use case:** Deliver online courses asynchronously and at scale

4.1. 1. Author/Instructional Designer

4.1.1. Create components

4.1.1.1. Organize components

4.1.1.2. Reuse components

4.1.1.3. Share components

4.1.2. Integrate third-party components

4.1.3. Sequence into courses

4.1.3.1. Organize courses

4.1.3.2. Reuse courses

4.1.3.3. Share courses

4.2. 2. Author/Delivery Team/Course administrator

4.2.1. Publish a courses

4.2.2. Manage and analyze learner progress

4.2.3. Manage learners, enrollments

4.2.4. Manage certificates

4.2.5. Engage with learners and learner communities

4.2.6. Manage courses

5. **Admin users**

5.1. 1. Instance/Site Administrator and Support Team

5.1.1. Manage and analyze course-level analytics/reports

5.1.2. Manage and analyze Instance-level data/reports

5.1.3. Manage user roles

5.1.4. Manage course-level feature settings

5.1.5. Manage third-party app settings

5.2. 3. Technical Site Operator/Developer

5.2.1. Install an Open edX Instance

5.2.2. Configure an Open edX Instance

5.2.3. Run an Open edX Instance

5.2.4. Upgrade an Open edX Instance to the newest release

5.2.5. Configure third-party apps

5.3. 4. Marketing Professional

5.3.1. Create and manage organization branding

5.3.2. Create and manage funnels

5.4. Organization Administrator (edX specific?)

5.4.1. Conduct research across all an organization's courses

6. 2. Course Administrator

6.1. Engage with learners and learner communities

6.2. Manage and analyze learner progress

6.3. Manage learners, enrollments

6.4. Manage courses

6.5. Manage certificates

6.6. Publish a courses

6.7. Manage and analyze course-level data

7. Course author

7.1. Create components

7.2. Organize components

7.3. Reuse components

7.4. Share components

7.5. Integrate third-party components

7.6. Sequence into courses

7.7. Organize courses

7.8. Reuse courses

7.9. Share courses