1. Home
1.1. Real-Time
1.1.1. Overview
1.1.2. Locations
1.1.3. Traffic Sources
1.1.4. Content
1.2. Intelligence Events
1.2.1. Overview
1.2.2. Daily Events
1.2.3. Weekly Events
1.2.4. Monthly Events
1.3. Dashboards
1.3.1. New Dashboard
1.4. Shortcuts
1.4.1. Overview
2. Standard Reporting
2.1. Audience
2.1.1. Overview
2.1.2. Demographics
2.1.2.1. Language
2.1.2.2. Location
2.1.3. Behavior
2.1.3.1. New vs Returning
2.1.3.2. Frequency & Recency
2.1.3.3. Engagement
2.1.4. Technology
2.1.4.1. Browser & OS
2.1.4.2. Network
2.1.5. Mobile
2.1.5.1. Overview
2.1.5.2. Devices
2.1.6. Custom
2.1.6.1. Custom Variables
2.1.6.2. User Defined
2.1.7. Visitors Flow
2.2. Advertising
2.2.1. AdWords
2.2.1.1. Campaigns
2.2.1.2. Keywords
2.2.1.3. Matched Search Queries
2.2.1.4. Day Parts
2.2.1.5. Destination URLs
2.2.1.6. Placements
2.2.1.7. Keyword Positions
2.3. Traffic Sources
2.3.1. Overview
2.3.2. Sources
2.3.2.1. All Traffic
2.3.2.2. Direct
2.3.2.3. Referrals
2.3.2.4. Search
2.3.2.4.1. Overview
2.3.2.4.2. Organic
2.3.2.4.3. Paid
2.3.2.4.4. Campaigns
2.3.3. Search Engine Optimization
2.3.3.1. Queries
2.3.3.2. Landing Pages
2.3.3.3. Geographical Summary
2.3.4. Social
2.3.4.1. Overview
2.3.4.2. Network Referrals
2.3.4.3. Landing Pages
2.3.4.4. Conversions
2.3.4.5. Plugins
2.3.4.6. Visitors Flow
2.3.5. Cost Analysis
2.4. Content
2.4.1. Overview
2.4.2. Site Content
2.4.2.1. All Pages
2.4.2.2. Content Drilldown
2.4.2.3. Landing Pages
2.4.2.4. Exit Pages
2.4.3. Site Speed
2.4.3.1. Overview
2.4.3.2. Page Timings
2.4.3.3. User Timings
2.4.4. Site Search
2.4.4.1. Overview
2.4.4.2. Usage
2.4.4.3. Search Terms
2.4.4.4. Pages
2.4.5. Events
2.4.5.1. Overview
2.4.5.2. Top Events
2.4.5.3. Pages
2.4.5.4. Events Flow
2.4.6. AdSense
2.4.6.1. Overview
2.4.6.2. AdSense Pages
2.4.6.3. AdSense Referrers
2.4.7. Experiments
2.4.8. In-Page Analytics
2.5. Conversions
2.5.1. Goals
2.5.1.1. Overview
2.5.1.2. Goal URLs
2.5.1.3. Reverse Goal Path
2.5.1.4. Funnel Visualization
2.5.1.5. Goal Flow
2.5.2. Ecommerce
2.5.2.1. Overview
2.5.2.2. Product Performance
2.5.2.3. Sales Performance
2.5.2.4. Transactions
2.5.2.5. Time to Purchase
2.5.3. Multi-Channel Funnels
2.5.3.1. Overview
2.5.3.2. Assisted Conversions
2.5.3.3. Top Conversion Paths
2.5.3.4. Time Lag
2.5.3.5. Path Length
3. Custom Reporting
3.1. Custom Reports
4. Admin
4.1. Account Administration
4.1.1. Properties
4.1.1.1. Profiles
4.1.1.1.1. Assets
4.1.1.1.2. Users
4.1.1.1.3. Goals
4.1.1.1.4. Filters
4.1.1.1.5. Profile Settings
4.1.1.2. Tracking Info
4.1.1.3. Property Settings
4.1.1.4. Social Settings
4.1.1.5. Remarketing Lists
4.1.1.6. Custom Definitions
4.1.2. Users
4.1.3. Filters
4.1.4. Data Sources
4.1.5. Account Settings