Online Mind Mapping and Brainstorming

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Users by Mind Map: Users
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Small Individual Financial Donors, Persona: Chuck: Casual Web Surfer, Context, Just received a tweet from Friend about Mano A Mano, Donates from link on MaM blogpost, About Chuck, Spends a fair amount of time on web: browser, iphone, twitter client, RSS Reader, Podcasts, Cares about making the world a better place. More of a global thinker, Wants his small contribution to matter, to feel like it does, Wants to be part of a larger web community, Uses web as a social vehicle, Prefers to donate to a small organization, Implications, Support multiple channels of communication, Feature Bolivia highly - help chuck learn about Bolivia, Show what a small contribution does, Help Chuck make MaM a topic of conversation, Project small and personal image, use names, tell volunteer stories

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