Segmentation

1. Create Requirements Document

2. Use of Subscription Services

3. It didn't really work at the last attempt

3.1. Training Issue?

3.2. What didn't work?

4. Overlay of UI to mask complexity?

5. Flexibility v. Ease of Use

6. Data Quality?

7. Use of Workflows/Sub workflows?

8. Tie in Segmentation to Outbound Interaction. C.f. Email Templates project