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Super 8 by Mind Map: Super 8
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Super 8

Why are we Working with the Movie? - to be able to describe and analyze a horror movie - to be able to make a characterization of a person - to make a film review - learn what viral marketing is - discuss what other people mean in our perception of ourselves

Characterization of Characters Make a characterization of Joe and Alice. You should include these points and write your answers down:

- Qualities (find some precise adjectives, that describe the person.)

- Personality (give some examples of how the person treats other people)

- Attitude (what the person says or how the person acts both indirectly and directly)

- How other people perceive this character

- Evolvement (Does the character evolve through the movie? And in what way?) - Evolvement (Does the character evolve through the movie? And in what way?)

It is important that you state the reason for all your points of views and give concrete examples from the movie.

Horror Films “Super 8” is part of a long list of horror movies, which uses a wide range of genre characteristics.

- Make a list of horror movie, which you have seen.

- Discuss whether or not they could belong to another genre (teen movies, science fiction or comedy) and take notes.

- Choose 3 titles and make a list of the mutual genre characteristics from the 3 movies. Talk about the characters, the environment, props, music, the composition of the story and the main conflict.

Viral Marketing/Advertising

- Research and explain what viral marketing/advertising is.

Read about viral marketing/advertising in Super 8

Viral marketing campaign Like Cloverfield, an earlier J. J. Abrams-produced film, Super 8 was promoted through an extensive viral marketing campaign. The first trailer for the movie was attached to Iron Man 2, released in May 2010. The trailer gave the premise of a section of Area 51 being closed down in 1979 and its contents being transported by freight train to Ohio. A pickup truck drives into the oncoming train, derailing it, and one of the carriages is smashed open while a Super 8 camera films. Fans analyzing the trailer found a hidden message, "Scariest Thing I Ever Saw", contained in the final frames of the trailer. This led to a website, Scariest Thing I Ever Saw, which simulated the interface of a PDP-11 and contained various clues to the film's story-line; the computer was eventually revealed to belong to Josh Woodward, the son of Dr. Woodward, who is trying to find out what happened to his father. Another viral website, Rocket Poppeteers was also found, which like Slusho from Cloverfield plays no direct part in the film but is indirectly related. The official Super 8 website also contained an "editing room" section, which asked users to find various clips from around the web and piece them together. When completed, the reel makes up the film found by the kids in Dr. Woodward's trailer, showing the ship disintegrating into individual white cubes, and the alien reaching through the window of its cage and snatching Dr. Woodward. The video game Portal 2 contained an interactive trailer placing the player on board the train before it derails, and showing the carriage being smashed open and the roar of the alien within.

Read about viral marketing/adverising in general

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses (cf. internet memes and memetics). It can be delivered by word of mouth or enhanced by the network effects of the Internet and mobile networks.[1] Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, text messages, email messages, or web pages. The most common utilized transmission vehicles for viral messages include: pass-along based, incentive based, trendy based, and undercover based. However, the creative nature of viral marketing enables "endless amount of potential forms and vehicles the messages can utilize for transmission" including mobile devices.[2] The ultimate goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.[3] The term "VRL marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing online combined with undermarket advertising[clarification needed] in shopping centers to create the impression of spontaneous word of mouth enthusiasm.[4]

Read about viral marketing in Paranormal Activity

The success of Paranormal Activity will be studied extensively by Hollywood, that’s for sure. Made for a mere $15,000, Paranormal Activity has grossed nearly $64 million since its nation-wide release. How? A strange thing called . . . The Internets! While MovieViral normally focuses on the “in-game” side of viral marketing, we also acknowledge the raw definition of viral marketing, which is the advertising of a film through word-of-mouth (or emails, twitter, etc.). It’s well known that Paranormal Activity did this really well. But we’re going to take a look at what they did right, and what they did wrong. Their main focus was on social networks, like twitter. They encouraged the people who have seen it (during it’s limited release) to “Tweet Their Screams,” basically to write reviews. Almost all of the reviews were good (and only 140 characters long, which doesn’t leave room for much criticism) which lead to the larger limited release, mainly focused on college towns. After Paramount saw the success in those few towns, they knew they had to get this film out on a larger scale. They allowed users to “demand” the film in their town, giving us (the users) the power to decide where this film will play next. In the mean time, Paramount said if they react 1 million “demands” they would release it nationally. And not too surprisingly, it did. “Paranormal Activity” has been on the trending topics of twitter for a few weeks now, which both testifies to the marketer’s success well as the film’s success. Oh, did I mention it beat out “Saw XVIXIVII” for the #1 spot? So, what did they do wrong? To be honest, I can’t think of anything they did wrong. There may be something they didn’t do (like an in-game viral site), but look at the success of the campaign and then tell me that an in-game viral site could made it any more successful. What will this lead to? Well a lot of studios will be turning to viral marketing, that’s for sure. Between this and District 9, viral marketing has proven to benefit low budget films (albeit Paranormal Activity benefited a LOT more). It’s cheap and effective – at least until it becomes overused, at which point it will seem like just another advertisement in a magazine. Marketers are just beginning to understand how to adequately use the internets for advertising. The summary: Viral marketing has proven time and time again to be an effective way to advertise, at least when it’s done right. What did you think of Paranormal Activity and it’s marketing campaign? How did you find out about the film – was it through twitter? Did you think they did something wrong? Discuss it below and on our forum

- Plan the viral marketing for a movie, which you are very familiar with. You have to come up with at least 5 “different” ways to promote the movie. There has to be a connection between your marketing/advertising and the genre and theme of the movie. Film the presentation of your ideas and put them on youtube and then on your Mindmeister.

About the Movie

In the summer of 1979, a group of friends in a small Ohio town witness a catastrophic train crash while making a super 8 movie and soon suspect that it was not an accident. Shortly after, unusual disappearances and inexplicable events begin ... “Super 8” is a film format, which was very popular in the late 1970s





Gathering Points

Film Review

Write a review of the movie, which will be published on Tjørnegård School News. You should include the following points: The plot, characters, technical elements, sound, themes and your opinion of the film. It has to be 350 words.

When you have written your review, you read it aloud while filming it. After filming put it on youtube and into your Mindmeister.

Existence and Identity Discuss the following points while filming your discussion:

“When she really looked at me, then I knew I was here – that I existed,” says Joe about his mother to Alice. Alice later explains how she can understand the alien's thoughts and feelings, when it touches her.

- Are we only humans because of the fact that we are with other people? And other people see us?

- Are we only humans if someone touches us physically or mentally?

- How is our personality made? By ourselves, the surrounding world or by how other people treat us?

- Who defines us as humans - the surrounding world or ourselves?

- Is physical contact a short cut to understanding other people? You don’t bully the one you touch. Is that correct?

When you are through discussing these points, you put your video on youtube and then on your Mindemister.