1. 2. Nestle
1.1. b. Micro Environment
1.1.1. i. Suppliers
1.1.1.1. Suppliers provide the raw material resources, unfinished goods and labors to the company in order to produce goods and services.
1.1.2. ii. Marketing Intermediaries
1.1.2.1. The market intermediaries of the company help to advertise, sell and distribute its product to the end customers.
1.1.3. iii. Customers
1.1.3.1. The immediate customers of Nestle are retail and grocery stores which provide the products of the company to the end customers at a reasonable price and a reasonable profit.
1.1.4. iv. Competitors
1.1.4.1. Tough competition to Nestle : Petra Foods Limited
1.2. Nestle has a rich working culture which motivates its employees to serve best to its customers with the help of the variety present in their product range.
2. 1. Cadbury
2.1. a. Internal Environment
2.1.1. i. Change in culture
2.1.1.1. Culture of the organisation is formed by its values and beliefs. If we take the example of Cadbury, change of culture was felt after acquisition of Adams and Trevor Bassett because the acquisition leads to a dilemma of culture option.
2.1.2. ii. Organisation structure
2.1.2.1. Organisation structure refers to the hierarchy in the organisation. Cadbury has a much-centralised structure before the acquisition.
2.2. b. Micro Environment
2.2.1. i. Suppliers
2.2.1.1. Though Cadbury has many contracted suppliers that can sustain their ongoing business.
2.2.1.2. The raw materials used by Cadbury such as nuts or special ingredients ensure that they have their leading edge.
2.2.2. ii. Competitors
2.2.2.1. Mars and Hershey
2.2.3. iii. Threats of substitutes
2.2.3.1. The threat that comes from the other competitors is very minimal. Through their high level of equity, the brand name is transformed into three different categories that make it more effective in the market. It allows the corporate brand name to be combined in supporting the product identification.
3. 5. Hershey
3.1. i. Political
3.1.1. Every company needs to be very careful while dealing with government of the countries in which it is working.
3.1.2. Hersheys is spending a lot of money lobbying with the government to build a positive image and keep government on its side.
3.2. ii. Economic
3.2.1. In USA, people mostly afford its premium product, company saw decline in its sales in 2015 as people are not buying the chocolates for many reasons which the company is not able to identify and blame it on the consumer for not purchasing the chocolates like they used to purchase.
3.3. iii. Social
3.3.1. It is a very well-known and established brand. Nowadays, new tradition has started of giving confectionary items as a gift on special occasions.
3.4. iv. Environmental
3.4.1. Hersheys takes its environmental impact very seriously and constantly trying to reduce its carbon footprint and make its supply chain more sustainable.
3.5. v. Legal
3.5.1. It is alleged that Hersheys is sourcing cocoa from the countries known for child labour of which company said that it will source 100% cocoa from certified source.
3.6. iv. Technological
3.6.1. The company is working with Wild Blue Technologies to drive the consumer down the grocery aisle. The company uses Affictiva-powered kiosk (reads and analyses human emotions from a single expression) to capture the smile of the users.
4. 4. Toblerone
4.1. i. Political
4.1.1. In every region the rules and regulations are different. Each nation has different policies for the ease of doing business. The company should aware of the policies.
4.2. ii. Economic
4.2.1. The economy of the nations all over world has decreased. The company also faces many challenges due to the pandemic. The operation costs have raised due to the pandemic
4.3. iii. Social
4.3.1. The population of the youth has been decreased in the nations like China the company should also see the demographic change in the nations like India where people are tending more on snacks and the population of the youth also high.
4.4. iv. Technological
4.4.1. The company uses new industrial revolution methods to manufacture the products according to the needs of the consumers.
4.5. v. Legal
4.5.1. The company should also consider the laws in the nations to establish manufacturing plants and do business in that respected nations. It should also ensure the trade laws are followed.
4.6. vi. Environmental
4.6.1. Toblerone has many manufacturing plants which use lots of energy.
4.6.2. Because of this the carbon foot print has increased. The company should also ensure to reduce the carbon foot print which is crucial for the environment.
5. 3. Ferrero Rocher
5.1. b. Macro Environment
5.1.1. i. Political
5.1.1.1. The formation of European union and tariff free trade among the European countries made it easier for the company to sell its products at a very low tax rate and without much barrier.
5.1.2. ii. Economic
5.1.2.1. The price of the raw material increases which directly impacts the price of the Ferrero Rocher and it then needs to decide whether to increase the price with increase in the price of the raw material or keep it same
5.1.3. iii. Technological
5.1.3.1. While many companies nowadays are rapidly adopting online mode for selling the confectionary items, Ferrero Rocher is lagging behind in this race.
5.1.3.2. It has not yet started selling its products on its own e-shop. Neither it is very active on social media to connect with the people nor it promotes it products online.
5.1.4. iv. Social
5.1.4.1. Ferrero Rocher is premium chocolate brand so much so that in countries like India and china it is a given more as gift rather than for self-consumption.
5.1.5. v. Legal
5.1.5.1. It was viewed by public as a breach of trust and they started posting negative comments about the company on the social media.
5.1.5.2. These kind of practices makes very bad image for the company like Ferrero Rocher which can be very detrimental for it for a long time.
5.1.6. vi. Environmental
5.1.6.1. Ferrero Rocher company said that it is trying its best to work more on four pressing issues ranging from product safety, Human rights, responsible sourcing to nutrition.