1. Parts
1.1. Target Market
1.1.1. Assumptions
1.1.1.1. Primary
1.1.1.1.1. Technicians
1.1.1.1.2. Restaurants
1.1.1.1.3. Hospitals/Schools
1.1.1.1.4. Small Business Owners
1.1.1.2. Secondary
1.1.1.2.1. Franchise
1.1.1.3. Tertiary
1.1.2. Define
1.1.2.1. Market Survey
1.2. Competitor Analysis
1.2.1. Parts Town
1.2.1.1. SMM
1.2.1.1.1. Facebook: not a single part photo. Just used to show how fun their office is
1.2.1.1.2. 2-3 posts a week
1.2.1.1.3. Blog
1.2.1.2. PPC
1.2.1.2.1. Remarketing
1.2.1.2.2. Regular PPC
1.2.1.3. Coupons
1.2.1.3.1. listed on tons of coupon sites
1.2.1.4. SEO
1.2.1.4.1. Very strong presence for "Manufacturer Parts"
1.2.2. Heritage
1.2.2.1. Site Notes
1.2.2.1.1. Focus on customer service
1.2.2.1.2. Cant order online at all
1.2.2.1.3. No tangible reason they should be as big as they are
1.3. Existing Customers
1.3.1. Define
1.3.1.1. Market Survey
1.3.1.1.1. Why did they buy?
1.3.1.1.2. Who did they buy for?
1.3.1.1.3. Survey. Are they happy and would the recommend?
1.3.1.1.4. Were orders preventive or reactive?
1.3.1.1.5. How many times have these people purchased
1.3.1.1.6. Find out from steve what we can offer for free for the survey
1.3.1.2. Sales Report - How many people are repeat customers. any highly saturated markets?
1.4. Sales
1.4.1. Retailler
1.4.2. Wholesale
1.4.3. Direct 2 Consumer
1.4.3.1. Reach
1.4.3.1.1. Walk In
1.4.3.1.2. Internet
1.4.3.1.3. Radio
1.4.3.1.4. TV
1.4.3.1.5. Print
1.4.3.1.6. Grassroots
1.4.3.1.7. Outbound Sales
1.4.3.2. Conversion
1.4.3.2.1. website
1.4.3.2.2. phone
2. Service
2.1. Target Market
2.1.1. Assumptions
2.1.1.1. Primary
2.1.1.1.1. Restaurants
2.1.1.1.2. Hospitals/Schools
2.1.1.1.3. Small Business Owners
2.1.2. Define
2.1.2.1. Market Survey
2.2. Competitor Analysis
2.2.1. SEO
2.2.2. SMM
2.2.3. Advertising
2.2.4. Associations
2.3. Existing Customers
2.3.1. Define
2.3.1.1. Market Survey
2.3.1.1.1. Why did they buy?
2.3.1.1.2. Who did they buy for?
2.3.1.1.3. Survey. Are they happy and would the recommend?
2.3.1.1.4. Were orders preventive or reactive?
2.3.1.1.5. How many times have these people purchased
2.3.1.1.6. Find out from steve what we can offer for free for the survey
2.3.1.2. Sales Report - How many people are repeat customers. any highly saturated markets?
2.4. Sales
2.4.1. Retailler
2.4.2. Wholesale
2.4.3. Direct 2 Consumer
2.4.3.1. Reach
2.4.3.1.1. Walk In
2.4.3.1.2. Internet
2.4.3.1.3. Radio
2.4.3.1.4. TV
2.4.3.1.5. Print
2.4.3.1.6. Grassroots
2.4.3.1.7. Outbound Sales
2.4.3.2. Conversion
2.4.3.2.1. website
2.4.3.2.2. phone