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APPS Matt Clarke FirstThing At FirstOption Alresford 23 Jan 2013 by Mind Map: APPS
Matt Clarke

FirstThing
At 
FirstOption

Alresford
23 Jan 2013
0.0 stars - reviews range from 0 to 5

APPS Matt Clarke FirstThing At FirstOption Alresford 23 Jan 2013

First Option

Support

Bespoke Software

Market

PC flatline

The Death of PC - Full Report from Business Insider

Tablet and Smartphone growing

Europe

iOS dominant

Android phone matching IPhone on function but cost less

Supply

90% of downloads are free

700,000+ Apps

Apple, App Store Downloads on iTunes

Google, Google Play

Download from the cloud

Engaging customers

Differentiate

Communicate

Order channel

Revenue

Existing

Global

Strategy

Mobile friendly website

Scroll not pan

Finger sized links

Web App

Browser based

Emulates Native App, Lookalike, Native behaviour

No App Store approval required

Native App

Full access to phones features

Revenue

App Store 30% cut

Free app

Paid Upgrade

Adverts

Marketing Tools

Deployment

Via App Store

Vetting

Apple, ~Two weeks

iOS SDK - Wikipedia, the free encyclopedia

Future

Customer Expectations

Connectivity

Speed

Innovation

Flexible screens

Legend

Links I added

Colours are just decorative

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