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APPS Matt Clarke FirstThing At FirstOption Alresford 23 Jan 2013 by Mind Map: APPS Matt Clarke  FirstThing At  FirstOption  Alresford 23 Jan 2013
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APPS Matt Clarke FirstThing At FirstOption Alresford 23 Jan 2013

First Option

Support

Bespoke Software

Market

PC flatline

Tablet and Smartphone growing

Europe

Android phone matching IPhone on function but cost less

Supply

90% of downloads are free

700,000+ Apps

Download from the cloud

Engaging customers

Differentiate

Communicate

Order channel

Revenue

Strategy

Mobile friendly website

Web App

Native App

Revenue

App Store 30% cut

Free app

Deployment

Via App Store

Vetting

Future

Customer Expectations

Innovation

Legend

Links I added

Colours are just decorative

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