Website Planning

1. Your Opportunity

1.1. Products

1.2. Partner

1.3. Audiences

1.4. Authority

2. Goal

2.1. Sell our services

2.2. Sell our software

2.3. Grow our visibility

2.4. Create membership site

3. Your Offer

3.1. Features

3.2. Benefits

3.3. Uniqueness

3.4. So What?

4. Audience

4.1. Demographic

4.2. Psychographic

4.3. Technographic

4.4. Behavior

4.5. Gathering Points

5. Niche

5.1. Level of engagement

5.2. Competition

5.3. Profitability

5.4. Interest

5.5. Expertise

6. Branding

6.1. Content

6.2. Personality

6.3. Positioning

6.4. Platforms

6.4.1. Website

6.4.1.1. Social Networking

6.4.1.1.1. Google+

6.4.1.1.2. Youtube

6.4.1.1.3. Facebook

6.4.1.1.4. Twitter

6.4.1.1.5. Pinterest

6.4.1.1.6. LinkedIn

6.4.1.1.7. Blogger

6.4.1.2. Other Websites

6.4.1.2.1. Industry Related