MARKETING
by Abdul Aziz
1. Functions:
1.1. Selling
1.2. Buying
1.3. Storing
1.4. Transporting
1.5. Financing
1.6. Securing
2. Good,services and ideas
2.1. ●Consumer goods: Physical products purchased by consumers for personal use. ●Industrial goods: Physical products purchased by companies to produce other products
2.2. •Services: Intangible products, such as time, expertise or an activity that can be purchased.
2.3. ●Ideas: is relevant to promotion of ideas
3. Target Marketing and Market Segmentation
3.1. TARGET MARKETS ●Groups of people or organizations with similar wants and needs, show the same interest in the same products
3.2. MARKET SEGMENTATION ●Dividing a market into categories of customers types or segments
4. Products
4.1. Components of products
4.1.1. 1. Features: ●Tangible or intangible quality that a company builds into a product. ●A product must include the right features and offer the right benefits.
4.1.2. 2. Benefits ●Advantage consumers can get from using consumption of a product. ●the customers do not only buy the handbag because easy to bring along all personal things, but also buy it’s image
5. Identifying Products Packaging
6. BRAND AWARENESS ● the brand name that first comes to mind when you consider a particular product category
7. Drive out your competitors
8. Definition
8.1. the process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives”
9. HOW TO SATISFY CUSTOMERS
9.1. ●Keep a store longer hours during busy season ●Offer price reductions ●Offer information that explains how a product can be used in new ways ●Develop new product that perform better than existing one
10. Identifying Products Branding and Packaging
10.1. BRANDING ●Processes using symbols to communicate the qualities of a product made by a particular producer. ●Include a logo, ad campaign, spokesperson or slogan, tag line
11. Pricing
11.1. Definition : “Process of determining what a company will receive in exchange for its products.” Pricing Objective : Goals that producers hope to attain in pricing products for sale.
11.1.1. Objectives: 1. Profit-maximizing objectives 2. Market shares objectives: ● A company’s percentage of the total market sales for a specific product type. ●Many companies initially set low prices for new products ●Accept a minimal profit to get buyers to try products, use pricing to establish a market share.