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Online Reputation by Mind Map: Online Reputation
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Online Reputation

Buzz Type

Forum/BBS

many2many, chitchat, link sharing, hot buzz, loss / small circle social interaction

Blog

one2many, personal feeling, opinion, expertise

social networks

many2many, profile centric, stay informed, concrete social interaction

PR News

one2many, paid source, PR wired, news portal

social knowledge

Q&A

Wiki

social bookmarking

Email / IM

one2one, message exchange, link / doc sharing

Tools

one2many / many2many, document online, knowledge sharing

Brand Experience

Corporate Site

Com about

Product info / presentation

Com update

Investor relationship

Look and feel

Search Engine

Presentation of Search Result

Dominance of KW in own sphere

Competitor's status

Offline2Online

Consistency of Message

Incentive for driving customer to find you

Social Network

social interaction

social activity

WOM

Co-citation

Message's tone&manner

tone and manner in all channel

Advertising Experience

look and feel

design of message

purpose of message

Tracking Source

monitorthis

vis.hk

twitranking?

google / bing / baidu