1. Buzz Type
1.1. Forum/BBS
1.1.1. many2many
1.1.1.1. chitchat
1.1.1.2. link sharing
1.1.1.3. hot buzz
1.1.1.4. loss / small circle social interaction
1.2. Blog
1.2.1. one2many
1.2.1.1. personal feeling
1.2.1.2. opinion
1.2.1.3. expertise
1.3. social networks
1.3.1. many2many
1.3.1.1. profile centric
1.3.1.2. stay informed
1.3.1.3. concrete social interaction
1.4. PR News
1.4.1. one2many
1.4.1.1. paid source
1.4.1.1.1. PR wired
1.4.1.2. news portal
1.5. social knowledge
1.5.1. Q&A
1.5.2. Wiki
1.5.3. social bookmarking
1.6. Email / IM
1.6.1. one2one
1.6.1.1. message exchange
1.6.1.2. link / doc sharing
1.7. Tools
1.7.1. one2many / many2many
1.7.1.1. document online
1.7.1.2. knowledge sharing
2. Brand Experience
2.1. Corporate Site
2.1.1. Com about
2.1.2. Product info / presentation
2.1.3. Com update
2.1.4. Investor relationship
2.1.5. Look and feel
2.2. Search Engine
2.2.1. Presentation of Search Result
2.2.2. Dominance of KW in own sphere
2.2.3. Competitor's status
2.3. Offline2Online
2.3.1. Consistency of Message
2.3.2. Incentive for driving customer to find you
2.4. Social Network
2.4.1. social interaction
2.4.2. social activity
2.4.3. WOM
2.4.4. Co-citation
2.5. Message's tone&manner
2.5.1. tone and manner in all channel
2.6. Advertising Experience
2.6.1. look and feel
2.6.2. design of message
2.6.3. purpose of message