INNOVATION NEWSLETTERS

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INNOVATION NEWSLETTERS by Mind Map: INNOVATION NEWSLETTERS

1. BUSINESS CASE

1.1. COSTS

1.1.1. SOFTWARE ACQUISITION (£600 annually)

1.1.2. TIME SPENT ON TRAINING NEWS EDITOR (cca 5 hour)

1.1.3. TIME SPENT ON TRAINING FORUMS (cca 40 hours)

1.1.4. TIME SPENT ON DOCUMENTING THE PROCESS (cca 8 hours)

1.2. HARD BENEFITS

1.2.1. STORAGE SAVING (some email newsletters still contain attachments)

1.2.2. IMPROVEMENT OF INFORMATION JAM associate with daily email burden

1.2.3. CONTENT RICH NEWSLETTERS improve the user's ability to digest information

1.2.4. SAVINGS IN TIME SPENT ON SEARCHING FOR INFO / KNOWLEDGE

1.2.5. KPI MEASURING EFFECTIVENESS OF OUR INFORMATION CAMPAIGNS

1.3. SOFT BENEFITS

1.3.1. MORE VISIBILITY INTO INNOVATION & IMPROVEMENT news

1.3.2. Technology & training section will act as additional TRAINING CHANNEL

1.3.3. INFORMING EMPLOYEES ABOUT IMPORTANT TRENDS will help in their desicion making

1.3.4. Increasing employees' AWARNESS

2. OWNERSHIP

2.1. Issue Approval = Bill Hewlett

2.2. Corporate Governance = Graham Read

2.3. Content = knowledge forums

2.4. Administration = Knowledge Forums Manager

2.5. Technology = IT / BSG

2.6. Email lists = HR

3. STAKEHOLDERS

3.1. 1. Graham Read ==> What's the match with our current communication policy and what's already in place?

3.2. 2. Bill Hewlett ==> How can we make this happen within the current budgetary constraints and corporate environment?

3.3. 3. Stephen Wells ==> Why do we link innovation news with competiton and market trends; and who is going to provide this information?

3.4. 4. Key Account Managers ==> How are we going to capture client's needs?

3.5. 5. Supply Chain Managers ==> How we going to get suppliers to contribute to the Newsletters?

3.6. 6. Knowledge Forums Leaders ==> How does this fit with what they do at the moment? Is this going to be another administrative burden for their forums?

3.7. 7. Technology Champions ==> How are we going to contribute to this?

3.8. 8. Training Managers ==> How are we going to creat the e-learning section? Why do we need it there?

3.9. 9. Tony Blanch ==> IBP updates: Why do we need it?

3.10. 10. BSG Nigel Stevens, Adrian Burgess ==>

3.11. 10. BSG Nigel Stevens, Adrian Burgess ==> Show us the business case!

4. PROCESS

4.1. 1. PREPARE NEWSLETTERS CONTENT (monthly)

4.2. 2. SEEK APPROVAL FOR THE ISSUE

4.3. 3. DESIGN ONLINE NEWSLETTER

4.4. 4. DISTRIBUTE USING NewZAPP tool

4.5. 5. MEASURE THE INFORMATION USAGE (KPI)

4.6. 6. FEED THE KPI INTO Corporate BSC

4.7. 7. ARCHIVE NEWSLETTERS - accessible through iCOSNET for all

5. CONTENT SECTIONS

5.1. 1. Important Market Trends

5.2. 2. Insights from Knowledge Forums

5.3. 3. Key Client's Needs

5.4. 4. Competition Intelligence

5.5. 5. Technology Briefing

5.6. 6. Training Snapshot (e-learning)

5.7. 7. Links to iCosnet, IBP, Knowledge Flow updates

5.8. 8. Interesting quotes from employees, senior managers

5.9. 9. Polls

5.10. 10. Personal details for further information

6. SYSTEM

6.1. http://www.newzapp.co.uk/ or similar solution

6.2. Management of email distribution lists

6.3. Management of newsletters campaigns

6.4. Management of performance information --> feed to BSC

6.5. KPI = INFORMATION USAGE (No. people who read the content / Distribution Audience)

7. OBJECTIVES

7.1. 1. Communicate Costain innovations within the Group

7.2. 2. Communicate important needs of our key clients

7.3. 3. Communicate important market trends

7.4. 4. Communicate important competition intelligence

7.5. 5. Provide information on new technologies

7.6. 6. Deliver a brief e-learning module

7.7. 7. Reference shortcuts to important updates to IBP, Knowledge Flow

8. PURPOSE

8.1. Improve the way we share information regarding our Innovation & Improvement

8.2. Inform our employees about important market trends

9. RISKS

9.1. DOING

9.1.1. Ineffective roll-out

9.1.2. Lack of buy-in from Forums

9.1.3. IT issues / problems

9.1.4. Incompetent administration

9.1.5. Lack of monthly content updates

9.1.6. Leakage of sensitive information outside Costain

9.2. NOT DOING

9.2.1. Deepening the information jam in the organization

9.2.2. Employees not knowing about important trends and developments

9.2.3. Relying on "word of mouth"

9.2.4. Ineffective standards for corporate newsletters

9.2.5. Relying on email-based communication

10. IMPLEMENTATION

10.1. SET-UP SOFTWARE APPLICATION

10.2. 1. Pilot NewZAPP solution on Innovation Newsletters

10.3. 2. Capture the Inno News as an IBP process

10.4. 3. Train people interacting with Inno News process

10.5. 4. Monitor the Inno News trial

10.6. 5. Include KPI "INFORMATION USAGE" with work winning bids

10.7. SUCCESSFUL TRIAL COMPLETED

10.7.1. 1. Roll out to all newsletters (corporate + projects)

10.7.2. 2. Train all Knowledge Forums in using the tool

10.7.3. 3. Migrate all Costain newsletters on the system

10.7.4. 4. Find corporate administrator of the Newsletters system

10.8. TBC - the e-learning section

10.9. New node