
1. BUSINESS CASE
1.1. COSTS
1.1.1. SOFTWARE ACQUISITION (£600 annually)
1.1.2. TIME SPENT ON TRAINING NEWS EDITOR (cca 5 hour)
1.1.3. TIME SPENT ON TRAINING FORUMS (cca 40 hours)
1.1.4. TIME SPENT ON DOCUMENTING THE PROCESS (cca 8 hours)
1.2. HARD BENEFITS
1.2.1. STORAGE SAVING (some email newsletters still contain attachments)
1.2.2. IMPROVEMENT OF INFORMATION JAM associate with daily email burden
1.2.3. CONTENT RICH NEWSLETTERS improve the user's ability to digest information
1.2.4. SAVINGS IN TIME SPENT ON SEARCHING FOR INFO / KNOWLEDGE
1.2.5. KPI MEASURING EFFECTIVENESS OF OUR INFORMATION CAMPAIGNS
1.3. SOFT BENEFITS
1.3.1. MORE VISIBILITY INTO INNOVATION & IMPROVEMENT news
1.3.2. Technology & training section will act as additional TRAINING CHANNEL
1.3.3. INFORMING EMPLOYEES ABOUT IMPORTANT TRENDS will help in their desicion making
1.3.4. Increasing employees' AWARNESS
2. OWNERSHIP
2.1. Issue Approval = Bill Hewlett
2.2. Corporate Governance = Graham Read
2.3. Content = knowledge forums
2.4. Administration = Knowledge Forums Manager
2.5. Technology = IT / BSG
2.6. Email lists = HR
3. SYSTEM
3.1. http://www.newzapp.co.uk/ or similar solution
3.2. Management of email distribution lists
3.3. Management of newsletters campaigns
3.4. Management of performance information --> feed to BSC
3.5. KPI = INFORMATION USAGE (No. people who read the content / Distribution Audience)
4. PURPOSE
4.1. Improve the way we share information regarding our Innovation & Improvement
4.2. Inform our employees about important market trends
5. RISKS
5.1. DOING
5.1.1. Ineffective roll-out
5.1.2. Lack of buy-in from Forums
5.1.3. IT issues / problems
5.1.4. Incompetent administration
5.1.5. Lack of monthly content updates
5.1.6. Leakage of sensitive information outside Costain
5.2. NOT DOING
5.2.1. Deepening the information jam in the organization
5.2.2. Employees not knowing about important trends and developments
5.2.3. Relying on "word of mouth"
5.2.4. Ineffective standards for corporate newsletters
5.2.5. Relying on email-based communication
6. IMPLEMENTATION
6.1. SET-UP SOFTWARE APPLICATION
6.2. 1. Pilot NewZAPP solution on Innovation Newsletters
6.3. 2. Capture the Inno News as an IBP process
6.4. 3. Train people interacting with Inno News process
6.5. 4. Monitor the Inno News trial
6.6. 5. Include KPI "INFORMATION USAGE" with work winning bids
6.7. SUCCESSFUL TRIAL COMPLETED
6.7.1. 1. Roll out to all newsletters (corporate + projects)
6.7.2. 2. Train all Knowledge Forums in using the tool
6.7.3. 3. Migrate all Costain newsletters on the system
6.7.4. 4. Find corporate administrator of the Newsletters system