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INNOVATION NEWSLETTERS by Mind Map: INNOVATION NEWSLETTERS
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INNOVATION NEWSLETTERS

Brainstorm of Innovation Newsletters initiative: STAKEHOLDERS, PR0CESS, CONTENT, OWNERSHIP, ADMINISTRATION, SYSTEM, BUSINESS CASE

BUSINESS CASE

What is the cost/benefit analysis?

COSTS

SOFTWARE ACQUISITION (£600 annually)

TIME SPENT ON TRAINING NEWS EDITOR (cca 5 hour)

TIME SPENT ON TRAINING FORUMS (cca 40 hours)

TIME SPENT ON DOCUMENTING THE PROCESS (cca 8 hours)

HARD BENEFITS

STORAGE SAVING (some email newsletters still contain attachments)

IMPROVEMENT OF INFORMATION JAM associate with daily email burden

CONTENT RICH NEWSLETTERS improve the user's ability to digest information

SAVINGS IN TIME SPENT ON SEARCHING FOR INFO / KNOWLEDGE

KPI MEASURING EFFECTIVENESS OF OUR INFORMATION CAMPAIGNS

SOFT BENEFITS

MORE VISIBILITY INTO INNOVATION & IMPROVEMENT news

Technology & training section will act as additional TRAINING CHANNEL

INFORMING EMPLOYEES ABOUT IMPORTANT TRENDS will help in their desicion making

Increasing employees' AWARNESS

OWNERSHIP

Who is going to own this?

Issue Approval = Bill Hewlett

Corporate Governance = Graham Read

Content = knowledge forums

Administration = Knowledge Forums Manager

Technology = IT / BSG

Email lists = HR

STAKEHOLDERS

Who makes decisions and what their concerns might be?

1. Graham Read ==> What's the match with our current communication policy and what's already in place?

2. Bill Hewlett ==> How can we make this happen within the current budgetary constraints and corporate environment?

3. Stephen Wells ==> Why do we link innovation news with competiton and market trends; and who is going to provide this information?

4. Key Account Managers ==> How are we going to capture client's needs?

5. Supply Chain Managers ==> How we going to get suppliers to contribute to the Newsletters?

6. Knowledge Forums Leaders ==> How does this fit with what they do at the moment? Is this going to be another administrative burden for their forums?

7. Technology Champions ==> How are we going to contribute to this?

8. Training Managers ==> How are we going to creat the e-learning section? Why do we need it there?

9. Tony Blanch ==> IBP updates: Why do we need it?

10. BSG Nigel Stevens, Adrian Burgess ==>

10. BSG Nigel Stevens, Adrian Burgess ==> Show us the business case!

PROCESS

What is the process of publishing monthly newsletters?

1. PREPARE NEWSLETTERS CONTENT (monthly)

2. SEEK APPROVAL FOR THE ISSUE

3. DESIGN ONLINE NEWSLETTER

4. DISTRIBUTE USING NewZAPP tool

5. MEASURE THE INFORMATION USAGE (KPI)

6. FEED THE KPI INTO Corporate BSC

7. ARCHIVE NEWSLETTERS - accessible through iCOSNET for all

CONTENT SECTIONS

What information will newsletters content?

1. Important Market Trends

2. Insights from Knowledge Forums

3. Key Client's Needs

4. Competition Intelligence

5. Technology Briefing

6. Training Snapshot (e-learning)

7. Links to iCosnet, IBP, Knowledge Flow updates

8. Interesting quotes from employees, senior managers

9. Polls

10. Personal details for further information

SYSTEM

What are the system components?

http://www.newzapp.co.uk/ or similar solution

Management of email distribution lists

Management of newsletters campaigns

Management of performance information --> feed to BSC

KPI = INFORMATION USAGE (No. people who read the content / Distribution Audience)

OBJECTIVES

What are we trying to achieve?

1. Communicate Costain innovations within the Group

2. Communicate important needs of our key clients

3. Communicate important market trends

4. Communicate important competition intelligence

5. Provide information on new technologies

6. Deliver a brief e-learning module

7. Reference shortcuts to important updates to IBP, Knowledge Flow

PURPOSE

Improve the way we share information regarding our Innovation & Improvement

Inform our employees about important market trends

RISKS

What are the risks of doing or not doing this?

DOING

Ineffective roll-out

Lack of buy-in from Forums

IT issues / problems

Incompetent administration

Lack of monthly content updates

Leakage of sensitive information outside Costain

NOT DOING

Deepening the information jam in the organization

Employees not knowing about important trends and developments

Relying on "word of mouth"

Ineffective standards for corporate newsletters

Relying on email-based communication

IMPLEMENTATION

SET-UP SOFTWARE APPLICATION

1. Pilot NewZAPP solution on Innovation Newsletters

2. Capture the Inno News as an IBP process

3. Train people interacting with Inno News process

4. Monitor the Inno News trial

5. Include KPI "INFORMATION USAGE" with work winning bids

SUCCESSFUL TRIAL COMPLETED

1. Roll out to all newsletters (corporate + projects)

2. Train all Knowledge Forums in using the tool

3. Migrate all Costain newsletters on the system

4. Find corporate administrator of the Newsletters system

TBC - the e-learning section

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