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INNOVATION NEWSLETTERS by Mind Map: INNOVATION NEWSLETTERS
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INNOVATION NEWSLETTERS

Brainstorm of Innovation Newsletters initiative: STAKEHOLDERS, PR0CESS, CONTENT, OWNERSHIP, ADMINISTRATION, SYSTEM, BUSINESS CASE

BUSINESS CASE

What is the cost/benefit analysis?

COSTS

HARD BENEFITS

SOFT BENEFITS

OWNERSHIP

Who is going to own this?

Issue Approval = Bill Hewlett

Corporate Governance = Graham Read

Content = knowledge forums

Administration = Knowledge Forums Manager

Technology = IT / BSG

Email lists = HR

STAKEHOLDERS

Who makes decisions and what their concerns might be?

1. Graham Read ==> What's the match with our current communication policy and what's already in place?

2. Bill Hewlett ==> How can we make this happen within the current budgetary constraints and corporate environment?

3. Stephen Wells ==> Why do we link innovation news with competiton and market trends; and who is going to provide this information?

4. Key Account Managers ==> How are we going to capture client's needs?

5. Supply Chain Managers ==> How we going to get suppliers to contribute to the Newsletters?

6. Knowledge Forums Leaders ==> How does this fit with what they do at the moment? Is this going to be another administrative burden for their forums?

7. Technology Champions ==> How are we going to contribute to this?

8. Training Managers ==> How are we going to creat the e-learning section? Why do we need it there?

9. Tony Blanch ==> IBP updates: Why do we need it?

10. BSG Nigel Stevens, Adrian Burgess ==>

10. BSG Nigel Stevens, Adrian Burgess ==> Show us the business case!

PROCESS

What is the process of publishing monthly newsletters?

1. PREPARE NEWSLETTERS CONTENT (monthly)

2. SEEK APPROVAL FOR THE ISSUE

3. DESIGN ONLINE NEWSLETTER

4. DISTRIBUTE USING NewZAPP tool

5. MEASURE THE INFORMATION USAGE (KPI)

6. FEED THE KPI INTO Corporate BSC

7. ARCHIVE NEWSLETTERS - accessible through iCOSNET for all

CONTENT SECTIONS

What information will newsletters content?

1. Important Market Trends

2. Insights from Knowledge Forums

3. Key Client's Needs

4. Competition Intelligence

5. Technology Briefing

6. Training Snapshot (e-learning)

7. Links to iCosnet, IBP, Knowledge Flow updates

8. Interesting quotes from employees, senior managers

9. Polls

10. Personal details for further information

SYSTEM

What are the system components?

http://www.newzapp.co.uk/ or similar solution

Management of email distribution lists

Management of newsletters campaigns

Management of performance information --> feed to BSC

KPI = INFORMATION USAGE (No. people who read the content / Distribution Audience)

OBJECTIVES

What are we trying to achieve?

1. Communicate Costain innovations within the Group

2. Communicate important needs of our key clients

3. Communicate important market trends

4. Communicate important competition intelligence

5. Provide information on new technologies

6. Deliver a brief e-learning module

7. Reference shortcuts to important updates to IBP, Knowledge Flow

PURPOSE

Improve the way we share information regarding our Innovation & Improvement

Inform our employees about important market trends

RISKS

What are the risks of doing or not doing this?

DOING

NOT DOING

IMPLEMENTATION

SET-UP SOFTWARE APPLICATION

1. Pilot NewZAPP solution on Innovation Newsletters

2. Capture the Inno News as an IBP process

3. Train people interacting with Inno News process

4. Monitor the Inno News trial

5. Include KPI "INFORMATION USAGE" with work winning bids

SUCCESSFUL TRIAL COMPLETED

TBC - the e-learning section

New node