NV MY MPG Case

1. 3.Establish research objectives

1.1. Find information about markets

1.2. If there is a need for this product

1.3. Does company have enough money to launch a new product

1.4. If company has enough sources to do it

2. 4.Determine research design

2.1. Exploratory research

3. 5.Info types and sources

3.1. Primary information

4. 6.Methods of accessing data

4.1. Internet survey

5. Questions for Jane herself

5.1. Marketing Mix of competitors product

5.2. SWOT-analysis of competitor

5.3. Competitive advantage their products will have

5.4. Evaluate external environment

5.5. Is there a need to enter the market

5.6. Is there a customer demand

6. 1.The need for marketing research

6.1. Hybrid cars will be common

6.2. Easy to enter the market

6.2.1. What are the possibilities?

7. 2. Define the problem

7.1. Lack of knowledge about Hybrid cars

7.2. Ford has strong image on the market