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Making it stick by Mind Map: Making it stick
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Making it stick

simple

find the core

share the core

story

stories as flight simulators

stories as inspiration

emotional

make people care

Mother Theresa principle

appeal to self interest

appeal to identity

credible

external credibility

internal credibility

convincing details

make statistics accessible

Sinatra test

unexpected

get attention / surprise

hold attention

concrete

Aesop's sour grapes fable

find common ground