Create your own awesome maps

Even on the go

with our free apps for iPhone, iPad and Android

Get Started

Already have an account?
Log In

Making it stick by Mind Map: Making it stick
0.0 stars - 0 reviews range from 0 to 5

Making it stick

simple

find the core

commanders intent

share the core

proverbs

visual proverbs, palm pilot wooden block

use what's there, pomelo

story

stories as flight simulators

mirror neurons

how I got here

stories as inspiration

Jared the subway dieter

challenge

connection

creativity

emotional

make people care

Mother Theresa principle

appeal to self interest

"They laughed at me when I..."

get out of Maslow's basement

visualising what it could do for you

Flyod Lee and his Iraq mess tent, "I'm in charge of morale"

appeal to identity

don't mess with texas

firemen who rejected popcorn popper

credible

external credibility

authority vs anti-authority, Pam Laffin the smoker

internal credibility

convincing details

Darth Vader Toothbrush

dancing 73 yr old

make statistics accessible

nuclear warheads as BBs

human scale principle

Sinatra test

unexpected

get attention / surprise

break pattern, flight safety announcement

the Nordie who

hold attention

create mystery

gap theory of curiosity

concrete

Aesop's sour grapes fable

find common ground

engineers vs manufacturers