ETHNOGRAPHY

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ETHNOGRAPHY by Mind Map: ETHNOGRAPHY

1. Multimodality

1.1. Semiotic Practices

1.2. E.g. Gangster Culture

1.3. Culture

1.3.1. Community

1.3.1.1. Home/Local literacies

1.3.2. Speech/Gesture/Images

2. New Media Literacy

2.1. Meaning Making

2.2. Modern

2.3. Understanding of practice

2.4. Social Practices

2.5. School Literacies

3. Race

4. Gender

5. Belief System

5.1. Religion

5.2. Ritual

5.3. Myth

6. Perspective

7. Research

7.1. Traditions

8. Methodology

9. EMIC

9.1. Internal

10. ETIC

10.1. External

11. E.g. Low Income Study

12. Speaking

13. Writing

14. Study and Recording of Human Cultures

14.1. Contextualizing

14.2. Field Work

15. Ethnography: The Bridge that connects Multimodality to New Media Literacies

16. Communication

17. New Vocabulary

17.1. E.g. Big "D" vs. Little "d" discourses

18. Economic Systems

18.1. International Trade

18.2. Currency

19. Social Organization

19.1. Community

19.2. Culture

19.3. Society

19.4. Education

20. Literacy

20.1. Community Literacy

20.2. Commercial Literacy

20.3. Digital Literacy

20.4. Academic Literacy