1. Critique
1.1. Business Idea
1.1.1. Already implemented by some video providers ie youtube
1.1.2. Difficulty for providers ie Universities, Video sites to implement service
1.1.3. Individuals prefer to listen/watch than to read text
1.2. Business Plan
1.2.1. Executive Summary
1.2.1.1. Good summary that creates interest
1.2.1.2. Useful to provide overview of Market & Finance sections
1.2.2. Market
1.2.2.1. Extensive market environment research
1.2.2.2. More information on tagert market size and projected use with ABS data
1.2.2.3. Generalised target market, described as mass consumer market
1.2.2.4. Lack of market connection to revenue
1.2.3. Operations
1.2.3.1. No Team structure, roles and size
1.2.4. Financial
1.2.4.1. Lack of solid financial data or financial sheets ie Income statement
1.2.4.2. No total start up/ongoing costs, must calculate figures yourself
1.2.5. General
1.2.5.1. Table of Contents & Formatting desirable
1.2.5.2. Lack of S.M.A.R.T objectives & goals
2. Business Summary
2.1. Product
2.1.1. Product is "Video Transcriber" Used to Translate audio & video files into text files
2.1.1.1. Can search text files for key words, and skip to content
2.1.1.2. Future multiple language support
2.2. Market
2.2.1. Video hosting sites and educational systems ie Echo360. Target mass consumer markets (Everyone)
2.3. Benefits
2.3.1. Good Business Idea with realistic need
2.3.2. Useful tool with current market opportunity.
2.3.3. Need exists within educational systems ie Echo360
2.3.4. Ability to expand into larger markets
2.3.5. Increases accessibly for those who may be hearing impaired
2.3.6. Increases accessibility for those who may be hearing impaired or similair