Qualitative vs. Quantitative

1. Focus of Research Activity

1.1. Qualitative

1.1.1. Acquire Knowledge

1.2. Quantitative

1.2.1. Acquire Knowledge

1.2.1.1. Cause/Effect

1.2.1.2. Generalizations

1.2.1.3. Predictions

2. Sampling

2.1. Qualitative

2.1.1. Small Sample

2.1.1.1. Purposive

2.1.1.2. Snowball

2.1.1.3. Convenience

2.2. Quantitative

2.2.1. Large Sample

2.2.1.1. Random

3. Types of Methods of Research

3.1. Qualitative

3.1.1. Observations

3.1.2. Interviews

3.1.3. Focus Groups

3.1.4. Non Statistical

3.2. Quantitative

3.2.1. Surveys

3.2.2. Questionares

3.2.3. Pre/Post Tests

3.2.4. Existing Data Bases

3.2.5. Statistical Analysis

4. Types of Data Gathered

4.1. Qualitative

4.1.1. Descrptive

4.2. Quantitative

4.2.1. Numerical

5. Assumptions

5.1. Qualitative

5.1.1. Reflectivity

5.2. Quantitative

5.2.1. ( )

6. Relationships to Theory

6.1. Qualitative

6.1.1. Can be analyzed via theory

6.1.2. Data can generate theory

6.2. Quantitative

6.2.1. Generalize statistical data