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Absolute Poker/Ultimate Bet by Mind Map: Absolute Poker/Ultimate Bet
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Absolute Poker/Ultimate Bet

Urchin (General)

Database

Profiles

Site

Domains

Current Omniture Setup

Affiliate ID

Tagging The Client

Pages Tagged For Omniture

Roadblocks

Browser

Domains

Client modifications

Hosting Environment

Email Marketing

Same umbrella as Affiliate and SM Campaign

Simply need to add ID

Track specific campaign ROI

Integration between email and client is a 'nice to have'

Unmet Needs In Urchin

Realtime

Easy Custom Reports

Desired Segmentations

Downloads

Deposits

Registrations

Geography

Payment types

Defection per segment

How many users use live chat?

Language use

Aggregated Conversion Rates

Time from registration to deposit

Acquisition Channel

Proof Of Concept Requirements

Must

That'd Be Nice

Simulation

A/B Testing

Flash Cookie

ROI

Retention

Acquisition

Geo

Testing

Client Tagging

Urchin

Omniture

GA

AP/UB Desires

Things the main DB cannot do

Multiple Clients

Website conversion is still the most important part of this

Testing

Within Urchin

Google Website Optimizer

The Golden Funnel

Also known as the Critical Funnel...I just like Golden better. Sorry

Download

Must be able to be tracked with every segmentation and variation on the software

2/3 of the value of Analytics