1. NRS demographic grade
1.1. Our NRS demographic grades are anyone below C2 because our main target audience is to the working class but lower middle class people can also be part of the main target audience. We feel that anyone who is of upper middle class status who have professional/ managerial jobs would not find the film appealing considering parts of our film are set in a council flat which are flats many working class people live in. Upper middle class people are more likely to prefer characters who are as rich as them.
1.1.1. This document describes our Go To Market Plan for <Product Name>.
2. Gender
2.1. Our audience would predominantly be male.
2.1.1. Situational Analysis / Drivers
2.1.1.1. What is driving us to do this?
2.1.1.2. SWOT Analysis
2.1.1.2.1. Strengths
2.1.1.2.2. Weaknesses
2.1.1.2.3. Opportunities
2.1.1.2.4. Threats
2.1.1.3. Customer Findings - What have we learned from customers?
2.1.2. Competitive Analysis
2.1.2.1. Do we have competitors and threats in these target markets with the proposed offerings?
2.1.2.2. What are our competitors doing and how are they positioning?
2.1.2.3. How do we position against each competitor?
2.1.3. Target Customer(s)
2.1.3.1. Buyer Profile
2.1.3.1.1. Title
2.1.3.1.2. Industry
2.1.3.1.3. Geography
2.1.3.1.4. Business Size
2.1.3.2. Influencer Profile
2.1.3.3. User Profile
2.1.3.4. What do customers want and need?
2.1.3.5. What business problems do each of these customers have?
2.1.4. Customer Segmentation
2.1.4.1. Which customers or sets of customers do we sell to?
2.1.4.2. What are the target market segments that we want to go after?
2.1.4.3. What are the distinct problems for each segment of the market?
2.1.5. Total Available Market
2.1.5.1. New Prospects
2.1.5.1.1. How much of each target segment have we penetrated?
2.1.5.1.2. How much opportunity is available in each target segment?
2.1.5.2. Existing Customers
2.1.5.2.1. Can we up-sell existing customers?
2.2. This is because our film is a fairly masculine-like film, it has themes such as crime, death, betrayal,claustrophobic spaces etc and these themes are likely to appeal to a male audience.
2.2.1. Positioning & Messaging
2.2.1.1. What is the key messaging and positioning for the service offer? (Pain, alternatives, solution)
2.2.1.2. How do we communicate internally?
2.2.1.3. How do we communicate externally?
2.2.2. Promotion Strategy
2.2.2.1. Marketing Programs (Installed base versus new prospects)
2.2.2.2. Advertising (Publications, etc.)
2.2.2.3. Analyst Relations (Target Analysts)
2.2.2.4. Public Relations
2.2.2.5. Events (Trade shows, SEO/SEA, Seminars)
2.2.2.6. Webinars
2.2.3. Demand Generation & Lead Qualification
2.2.3.1. How do we generate and qualify new leads for the target offer?
2.2.3.2. Prospect Lists
2.2.3.3. Key Questions to Ask
2.2.3.4. Sales Collateral
2.2.3.5. Presentations
2.2.3.6. Data Sheets
2.2.3.7. White Papers
2.2.3.8. ROI Tools
2.2.3.9. Other Sales Tools (web site, etc.)
2.3. Also, to support this, our first audience research questionnaire revealed that most of our classmates thought that our film would appeal to a predominantly male audience. Only very few disagreed.
2.3.1. Numbers, budget, waterfall, break-even (cost>leads>trials>deals)
2.3.2. Sales Programs
2.3.3. Accelerated Learning Strategy, Controls, Metrics
2.3.4. Include feedback loops
2.3.5. Include financial metrics (definition of success)
2.3.6. Pipeline reports, etc…
2.4. However, since we have a female villain in our film, this aspect may attract more female viewers leading to a more even gendered audience. To add, our female villain is an intelligent, independent woman which may appeal to more female viewers in terms of the impact of feminism.
2.4.1. M&A?
2.4.2. Risk Analysis & Mitigation