The Virtual Skills Summit Project

1. Project Budget

1.1. $3500 for Summit

1.1.1. $1000 for FB Ads

1.1.2. $500 for Webinar Tech

1.1.3. $1000 for Social Media Person

1.1.4. $1000 for Copywiter

2. Project Risks

2.1. Find right Livestream tech solution

2.2. Conversion Rates for launch of University after the Summit

3. Communication

3.1. Slack Group

4. Project Tech

4.1. Email: ConvertKIt

4.2. Platform: Thinkific

4.3. LiveStream: ReStream

4.4. Web: WordPress

4.5. PM: Asana

4.6. File Sharing: Dropbox

5. Project Strategy

5.1. Launch Summit in 90 Days to 1500 attendees

5.2. 30% of attendees will purchase All-Access Pass

5.3. 10% of attendees purchase Freelance University

6. Project Scope

6.1. In Scope

6.1.1. Speaker Recruitment

6.1.2. Landing Page Design

6.1.3. Email Sequences

6.1.4. Affiliate Promotions

6.1.5. Shopping Cart Set Up

6.1.6. Social Media

6.2. Out of Scope

6.2.1. Paid Ads

6.2.2. Content Marketing

6.2.3. Google Analytics & Tracking

7. Project Timelines

7.1. Virtual Summit scheduled to launch on April 15th

7.2. Pre-launch Campaign starts March 20th

7.3. Speaker Recruitment must completed by January 31st

8. Project Team

8.1. Current Team Members

8.1.1. Kelly

8.1.1.1. Lead Project Manager

8.1.2. Craig

8.1.2.1. Summit Curriculum Person

8.1.3. Sabrina

8.1.3.1. Social Media Manager

8.1.4. Jena

8.1.5. Kevin

8.2. Gaps to Fill

8.2.1. FB Ads Person