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Keith by Mind Map: Keith

1. Mission

1.1. 1. Passion

1.1.1. 1. inside

1.1.1.1. list of dreams and goals

1.1.1.2. list of things + people I enjoy

1.1.1.3. look for intersections

1.1.2. 2. outside

1.1.2.1. ask others of strength and weaknesses

1.2. 2. Goals

1.2.1. Relationship action plan

1.2.1.1. goals

1.2.1.1.1. a

1.2.1.1.2. b

1.2.1.2. people

1.2.1.3. how to connect with them

1.2.1.4. 0.5, 1, 3 years

1.3. 3. advisors

1.3.1. SYD

2. Journalists/ PR

2.1. feed them

2.2. research

2.3. your own

2.3.1. angle: timely

2.3.2. 3 most imp topics of you story

2.3.3. link a celeb

2.4. go local first

2.5. thank you email

2.6. send the article around

3. Anchor tenants

3.1. dinner once a month

3.1.1. invite outside ur social circle

3.1.2. journalist

3.1.3. 6-10

3.1.4. thursdays

3.1.5. 1. theme

3.1.5.1. black tie

3.1.5.2. mother's meatlofe

3.1.6. 2. send invites early

3.1.7. 3. atmosphere

3.1.7.1. candles

3.1.7.2. flowers

4. How to meet people

4.1. Get involved

4.1.1. hobbies

4.1.2. various clubs

4.2. goal: one new person / week

4.3. script: p55

5. Principles when socializing

5.1. Have something to offer when you speak

5.2. be transparent

5.2.1. Don't be shy about your research

5.3. it's not about mass

5.4. common interests

6. Take names

6.1. Most important people

6.1.1. influentials

6.1.1.1. early adopters

6.1.1.2. journalists

6.1.2. potential customers

6.1.3. other categories matching your goal

6.2. sorting

6.2.1. like to know

6.2.2. know

6.2.3. aspirational contacts

6.2.3.1. extreme high level

6.3. adding names

6.3.1. online

6.3.2. magazines

6.3.3. newspapers

6.3.4. forbes, rankings

7. Warming the cold call

7.1. 1. convey credibility (familiar person, mutual friend)

7.1.1. tap your network

7.2. 2. state your value proposition

7.2.1. solving their problem

7.2.2. show interest in their success

7.3. 3. impart urgency and convenience (do whatever it takes)

7.3.1. "i'm doing x next week, lunch thursday"

7.4. 4. prepare a compromise / alternative

8. Gatekeeper

8.1. respect

8.2. humor

8.3. several forms of communiactions

8.3.1. email

8.3.2. letter

8.3.3. postcard

9. Never eat alone

9.1. include others in what you are doing

9.2. clone dinners

9.3. things to do

9.3.1. coffee

9.3.2. workout / hobby

9.3.3. early breakfast

9.3.4. special event

9.3.5. dinner parties

10. Conference commmando

10.1. phone organizer

10.2. I would like to help make this year the best

10.2.1. time

10.2.2. creativity

10.2.3. connenctions

10.3. 1-page

10.4. Q sessions

10.4.1. introduce yourself + company

10.4.2. leave the audience buzzing

10.5. throw a dinner on your own

10.5.1. nearby restaurant

10.5.2. send out invite at the hotel the night before

10.6. Connect w/ the key figures

10.6.1. arrive early

10.6.2. connect before they speak

10.7. Bumping

10.7.1. two hands

10.7.2. personal q

10.7.3. show emotions

10.7.4. make a note of your talk

10.8. targets

10.8.1. 3-4 people

10.8.2. send emails to speakers even if u haven't met them

11. connectors

11.1. restaurateurs

11.1.1. go often

11.1.2. new Rs: call the owner

11.2. headhunters

11.3. Fundraisers

11.4. PR people

11.5. Politicians

11.6. Journalists

12. Social arbitrage

12.1. exchange of favors

12.2. career karma

12.3. switchboard

12.4. pick a few people you know and don't know - email them ideas

12.5. habit: find a solution to every problem

13. Pinging

13.1. email

13.2. phone

13.3. face-to-face

13.4. set reminders

13.5. list

13.5.1. last time u contacted them

13.5.2. 1,2,3

13.6. value-add ping

13.6.1. ask for favorite music

13.6.2. send relevant articles

13.6.3. birthday

14. HWC

14.1. health

14.2. wealth

14.3. children

14.4. emotional support

14.5. share emotional stuff

15. Follow up

15.1. 12-24h MAX after you've met them

15.2. reminder - every month drop an email

15.3. focus on what YOU can help them with

15.3.1. relevant articles

16. Homework

16.1. one page

16.1.1. who they are

16.1.2. business

16.1.3. hobbies

16.1.4. challenges

16.1.5. goals

16.2. Sources

16.2.1. google

16.2.2. articles/news

16.2.3. company website

16.2.4. annual reports