1. Campaign
1.1. Week 9
1.1.1. Week 8
1.1.1.1. Week 7
1.1.1.1.1. Week 6
1.1.1.2. Week 1
2. Off-Page
2.1. Social Media
2.1.1. Website Images
2.1.1.1. Product Headers
2.1.1.2. Feature Blocks
2.1.1.2.1. Product Pages
2.1.1.2.2. Solution Pages
2.1.1.3. M-M Cameo & Main
2.1.2. Brochure
2.1.3. Tradeshow
2.2. Online Advertising
2.2.1. Google Ads
2.2.1.1. Customer Persona
2.2.1.2. Keyword Research
2.2.1.3. SEO Competitor Research
2.2.1.4. Competitor Product Research
2.3. Online Reviews
2.4. Partner Influencers
2.5. PR
2.5.1. Podcasts
2.5.2. Interviews
3. Execution
3.1. Google My Business
4. Planning
5. Content Ideas
5.1. Animations/gifs
5.2. Before / After
5.3. Behind-the-Scenes
5.4. Blog
5.5. Brand
5.6. Case Study
5.7. Client sucess
5.8. Charts
5.9. Comparison
5.10. Company News
5.11. Whiteboard
5.12. Educational
5.13. DIY
5.14. Event Promotion
5.15. Exclusive promotions
5.16. Explainer / Tutorial
5.17. FAQ / Q&A / HelpDesk
5.18. Glossaries / jargon busters
5.19. Guides
5.20. Highlight customer testimonials / reviews
5.21. How It Works
5.22. Humorous
5.23. Interviews
5.24. Live
5.25. New arrivals
5.26. News
5.27. OnBoarding
5.28. Poll / ask opinion
5.29. Promotional
5.30. Products
5.31. Q & A
5.32. Services
5.33. Tips
5.34. Testimonial
5.35. Trends
5.36. Troubleshooting
5.37. Webinars (host/guest)
5.38. Sales Pitch
6. Planning
6.1. Research
6.1.1. Market Strategy & Planning
6.1.2. Customer Persona
6.1.3. Keyword Research
6.1.4. SEO Competitor Research
6.1.5. Competitor Product Research
6.2. Collateral and Content Creation
6.2.1. Branding & Visual Identity
6.2.2. Website & Landing Pages
6.2.2.1. Main
6.2.2.2. Product
6.2.2.3. Collections
6.2.3. Media and Public Relations
6.2.4. Google Ads Campaign
6.2.5. Product positioning & Messaging
6.3. Pre-launch Teasers and Buzz
6.4. Launch Event / Campaign Activation
6.4.1. Lead Generation & Sales Enablement
6.5. Post-Launch Aanalysis & Optimization
7. Platforms
7.1. Website
7.1.1. Homepage
7.1.2. About
7.1.3. Contact
7.2. Social Media
7.3. Registration
7.4. Business Directories
7.4.1. Google My Business
7.4.2. Yelp
7.4.3. Bing Places
7.4.4. Industry specific
7.4.5. Chamber of Commerce
7.5. Trade Associations
7.5.1. Professional Organizations
7.5.2. Membership Directory
7.6. Online Review Sites
7.6.1. Yelp, Google, TripAdvisor, Trustpilot
7.7. Local Blogs/Media
7.7.1. Newspaper
7.7.2. Community websites