Business Plan Template

1. Value Proposition: Competitive Advantage

1.1. Unique Perpsective

1.2. Fresh Outlook

1.3. Different Backgrounds, Cultures, and Outlooks

1.4. Differences make us Stronger, not Weaker

1.5. Tenacity

1.6. Optimistic about Change

2. Industry Analysis:

3. Competition

3.1. Ourselves

3.2. Our Egos

3.3. Our past performance

3.4. Our other commitments

4. Marketing Strategy

4.1. Creative Aspect of (events)

4.1.1. Family Game Night

4.1.2. Poker Night

4.2. Differentiation in (Alumni Outreach)

4.2.1. Each did different Alumni

4.3. Extended and Creative Sales Pitch

5. Barriers to Entry

5.1. Not following through on Commitments

5.1.1. Signature Books

5.2. Fraternal Exams and Quizzes

5.3. Court of Honor

5.4. Interviews

5.5. Risk Management

5.6. Required Events and Hours

6. Distribution Channel

6.1. Events

6.2. Interviews

6.3. Newsletter

7. SWOT Analysis

7.1. Strengths

7.1.1. Perseverence

7.1.2. Optimistic about Future

7.1.3. Diverse

7.2. Weaknesses

7.2.1. Risk Management

7.2.2. Procrastination

7.2.3. Planning / Doing ratio

7.3. Opportunities

7.3.1. Networking with Other Chapters

7.3.2. Affiliation with Alpha Kappa Psi

7.3.3. Resources of other brothers to strengthen us

7.4. Threats

7.4.1. Declining motivational/morale trend

7.4.2. Low Brotherhood Attendance

7.4.3. Communication gaps

8. Financial Analysis

8.1. Expectations

8.1.1. Equal Respect

8.1.2. Guidance

8.1.3. Professional Development

9. Exit Strategy

9.1. Make the next pledge class better than us

10. Future Developments

10.1. Run for Positions

10.2. Rush video

11. Executive Summary

11.1. Motivation

12. Business Description

12.1. United

12.2. Committed

12.3. Loyal

12.4. Motivated

12.5. Directed

12.6. Goal Oriented

12.7. Growth

12.8. Driven

12.9. Passionate

12.10. Diverse

12.11. Open Minded

12.12. Well Rounded