Bellwether

1. Trends

1.1. Coffee v. Tea

1.2. Health trends

1.3. Love ads

2. The Sheep

2.1. Annoying

2.2. Stupid

2.3. Defeating

3. Achievement

3.1. Company emphasis

4. Media

4.1. Love ads

4.2. Radio

4.3. Computers

5. Characters

5.1. O'Reily

5.1.1. Chaos Theory

5.2. Flip

5.2.1. The Bellwether

5.3. Sandra

5.3.1. Statician/sociologist

6. The Company

6.1. Abbreviations

6.2. Corrupt

6.3. Stupid