PBK Membership Design

1. First, you need to try and break the membership model you want to create.

1.1. Phases of Development

1.1.1. Designing

1.1.2. Marketing

1.1.3. Growing

1.1.4. Scaling

2. Day 1: Designing The Experience

3. Day 2: Ultimate Member Stories

4. Day 3 What's on the menu? -Content part 1: Brain dump

5. Day 4 Designing Your Menu (Content) -Content pt. 2: Using Design to Help Digest

6. Designing Your Pricing

6.1. PBK has hosted many pricing workshops, the most recently the Straight Line Sales Intensive which is available inside PBK Members' Lounge in your PBK library.

6.2. What is the price that is below your bar of resentment

6.3. What is the price where you couldn't sleep at night?

6.4. What is an amount that you smile when it comes through your bank account?

6.5. Keep it simple as you start - get one price, done one way under control before trying to offer multiple different levels in multiple ways.

6.5.1. Example $100/monthly

6.5.2. Example: What NOT to do

6.5.2.1. $100/monthly

6.5.2.2. $1200/annually

6.5.2.3. Level 1:

6.5.2.3.1. monthly

6.5.2.3.2. annually

6.5.2.4. Level 2

6.5.2.4.1. monthly

6.5.2.4.2. annually

7. Designing Your Leaving Experience

8. 🛳 Your Cruise memberSHIP

8.1. Overview

8.1.1. Explore Onboard Activities

8.1.2. Explore Onboard Dining

8.1.3. Explore Bars & Nightlife

8.1.4. Explore Cruises from (location)

8.1.5. Explore Cruises that go to (location)

8.1.6. Ships

8.1.6.1. Kate / Ship

8.1.6.1.1. Shopping Discounts

8.1.6.1.2. Hangout time with Kate

8.1.6.2. Jody / Ship

8.1.6.3. Brandy / Ship

8.2. Things To Do

8.2.1. Flowrider

8.2.1.1. Fun, entertainment, physicial activity, adrenaline, fun to watch others doing it, Kip would love it!

8.2.2. Waterslides

8.2.2.1. Fun, appeal to lots of ages, do over and over again, laugh, physical, excitement, entertainment

8.2.3. Ice Rink

8.2.3.1. cold, need additional equipment (skates, long pants, helmet), fun to do, fun to watch, maybe a one and done, maybe a hockey player on vacation (veteran doing in a different way), limited time (60 minutes), ice show/entertainment watching.

8.2.3.1.1. Tool party?

8.2.4. Restaurants

8.2.5. For Kids

8.2.6. For Adults

8.2.7. Activities & Shows

8.2.7.1. Spa

8.2.7.2. Shopping

8.2.7.3. Dancing

8.3. Deck Plans

8.3.1. Rooms

8.3.1.1. Inside Staterooms

8.3.1.2. Verandah Staterooms

8.3.1.3. Suites

8.3.1.4. Concierge Suites

8.3.1.5. Oceanview Staterooms

8.3.2. Bars & Lounges

8.3.3. Dining

8.4. Rooms

8.5. Book Now

8.5.1. Buy Now

8.6. Awards

8.6.1. Testimonials