Freelance University Product Launch
by Craig Cannings
1. Launch Timeline
1.1. Post-Launch: Evaluate Launch Results and Plan Next Steps
1.2. Cart Close: Sept 24th
1.3. Launch: Webinar Event: September 16th
1.4. Pre-Launch: Promote FREE webinar: September 8-16th
1.5. Pre-Pre-Launch: August 15 - Sept 8th - Seed the Launch with valuable content
2. Pre-Pre-Launch
2.1. Two Content-Rich Blog Posts
2.2. Two Podcast Episodes
2.3. Email Broadcast to Seed the Launch
3. Pre-Launch
3.1. Webinar Campaign: 7 Pathways to Your Freelance Success in 2021
4. Launch
4.1. Freelance University Offer (8 Day Launch)
5. Post Launch
5.1. Evaluate launch and get feedback
6. Launch Type
6.1. JV Launch
7. Launch Medium
7.1. Webinar Campaign for Freelance University
8. Product / Offer
8.1. Value Ladder
8.1.1. Freelance University Offer
8.1.1.1. Pricing
8.1.1.2. Deliverables
8.1.1.3. Transformation / Benefits
8.1.1.4. Social Proof (Testimonials)
8.1.2. Webinar Offer: 7 Pathways to Freelance Success in 2021