Create | Captivate | Connect
by Bev Hepting
1. Assess Articulate Allocate
1.1. Define Your Business Idea
1.1.1. Market Research
1.1.1.1. Business Plan
1.1.1.1.1. Legal Considerations
2. Build Boost Broaden
2.1. Branding
2.1.1. Marketing
2.1.1.1. Team building
2.1.1.1.1. Clear Goals
3. Create Captivate Connect
3.1. Video
3.1.1. Podcast
3.1.1.1. Presentations
3.1.1.1.1. Live Streaming
4. Evaluate and refine
4.1. Measure
4.1.1. Evaluate
4.1.1.1. Refine Plan
4.2. Track Key Metrics
5. Core Modules
5.1. Business Story
5.1.1. Key Message
5.1.1.1. Communications Strategy