Customer Profile Template
by Liam Hughes
1. Activation
1.1. First steps
1.2. Barriers
1.2.1. What prevents activation?
1.2.2. Common objections?
1.2.3. Confusions?
1.3. Essentials
2. Growth
2.1. Where to find more?
2.1.1. Online
2.1.2. Offline
2.2. How to attract?
2.2.1. Key Messages
2.2.2. Key Propositions
2.3. SMART Goals
3. Research
4. Background
4.1. Demographics
4.1.1. Age bracket:
4.1.2. Gender:
4.1.3. Work
4.1.3.1. Jobs
4.1.3.2. Industries
4.2. Activities
4.2.1. Online
4.2.2. Offline
4.3. How do they find us?
4.3.1. Online
4.3.2. Offline
4.4. Characteristics
5. Drivers
5.1. Goals
5.1.1. Immediate
5.1.2. Long-term
5.2. Questions
5.3. Pain Points
5.4. Influencers
6. Propositions
6.1. Products
6.1.1. Current
6.1.2. Potential
6.2. Services
6.2.1. Current
6.2.2. Potential
6.3. Content
6.3.1. Current
6.3.2. Potential