1. About this mind map
1.1. Created by Liam Hughes
1.1.1. Founder: Biggerplate.com
1.1.2. Conference attendee
1.1.3. @BiggerplateLiam
1.2. Shared on Biggerplate.com
1.2.1. Software neutral
1.2.1.1. Don't make/sell software
1.2.1.2. Impartial guidance/advice
1.2.2. Mind Map Library (free)
1.2.3. Mind Map Community (free)
1.2.4. Business Club (nearly free)
1.2.4.1. Webinars & content for business
1.2.4.2. Use code: SGEUROPE17
1.2.4.2.1. Save 50% on first year
1.2.4.2.2. (Normal price: $29/year)
1.3. Created using MindMeister
1.3.1. Collaborative online mapping
1.3.2. Free version available
1.3.3. Vienna & San Francisco
1.3.4. Nice people!
2. The Team
2.1. Cause 50% of startup failures
2.1.1. Team not right
2.1.2. Let it go too long
2.1.3. Did not fix fast
2.1.3.1. Must make hard choices
2.1.3.2. After a month you know
2.2. How to recruit?
2.2.1. Someone that you know
2.2.2. References that you trust
2.2.3. It doesn't matter
2.3. Ask yourself...
2.3.1. If there was a new CEO tomorrow, what would they do?
3. Fund raising tips
3.1. Strongest point at the start
3.2. They are users too
3.3. Story telling
3.3.1. Feel the pain
3.3.2. Bring to life
3.4. Big market
3.5. Strongest point at the end
4. Entrepreneurship
4.1. Love or hate leads to dream and passion
4.2. Willing to sacrifice
4.3. Longer roller coaster
4.4. Do doubt what's next
4.5. Like falling in love
4.5.1. Out of many, you choose one
4.5.2. Takes time to fall in love
4.5.3. Early days
4.5.3.1. You spend lots of time by yourself
4.5.4. Then
4.5.4.1. You share to get feedback
4.5.4.2. You respond to feedback
5. The long journey
5.1. Adjusted startup curve
5.2. Journey of failures
5.2.1. Trying to do something new
5.2.2. We keep trying
5.2.2.1. Different things
5.2.2.2. Until we find what works
5.2.3. Buy a ticket for the next part of the journey
5.3. Celebrate the 1st everything
5.3.1. Good
5.3.1.1. Launch
5.3.1.2. Employee
5.3.1.3. Revenue
5.3.1.4. User
5.3.2. Better
5.3.2.1. Overloading
5.3.2.2. Patent infringement
5.3.2.3. Law suit
5.3.2.4. Fired
5.3.3. Best
5.3.3.1. Thank you letters from users
6. Startup Tips
6.1. 3 Elements
6.1.1. Problem worth solving
6.1.2. Users
6.1.2.1. Who have the problem
6.1.2.2. What's their perspective of the problem?
6.1.3. Solution
6.1.3.1. For many users, with that problem
6.2. Make mistakes fast
6.2.1. Aim for speed
6.2.2. Think 'good enough'
6.3. DNA -> Mission -> Journey
6.3.1. What is the working DNA
6.3.2. Values, principles, energy
6.3.3. What is this workplace?
6.4. Fall in love with the PROBLEM
6.4.1. (Not the solution)
6.4.2. Remember why you started
6.4.2.1. A problem to be solved
6.4.3. If you own the problem, you're market leader
6.5. Focus
6.5.1. We think we can do everything
6.5.2. Easy to get distracted
6.5.2.1. Early days revenue
6.5.3. Be clear what you're NOT doing
6.5.4. Keep the main thing, as the main thing