Driving Your Business with Analytics

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Driving Your Business with Analytics by Mind Map: Driving Your Business  with Analytics

1. Problems & Opportunities

1.1. Finding Causes

1.1.1. Date Comparison

1.1.2. Using Segments

1.1.3. Browser Specific Issues

1.2. Opportunities

1.2.1. Landing Page Targeting

1.2.2. Paid to Organic

1.2.3. Product View Optimization

1.2.4. Revenue Per Customer

1.2.5. Product Page Optimization

1.3. Weak Points

1.3.1. Traffic or Conversion

1.3.1.1. Funnel Analysis

1.3.1.2. Benchmarking Conversion

1.3.1.3. Keyword Research

1.3.2. High bounce rate (>40%)

1.3.3. Traffic Related

1.3.3.1. Landing Pages

1.3.3.2. Keyword Optimization

2. Improvements & Testing

2.1. Split Testing

2.1.1. Google Website Optimizer

2.1.2. Stomper Storm

2.1.3. AdWords Split

2.1.4. Stomper Socrates

2.2. Estimating Impact of Changes

2.3. Monitoring New Traffic

2.3.1. Referrring URLs

2.3.2. Keyphrase Discovery

3. Metrics Overview

3.1. Transactional

3.1.1. Goal Conversion

3.1.1.1. Transaction Starts / Visits

3.1.1.2. Funnel Analysis

3.1.2. E-Commerce Revenue

3.1.3. Lead Tracking

3.1.4. Impressions

3.2. Engagement

3.2.1. Bounce Rate

3.2.2. Pages per Visit

3.2.3. Loyalty

3.3. Brand & Loyalty

3.4. Fundamentals

3.4.1. User Identification

3.4.2. Key Terms & Concepts

3.4.3. Referral Source ID

4. Situational Awareness

4.1. Informal

4.1.1. Calibrating with Historical Data

4.1.2. Dashboard

4.1.2.1. Customizing the GA Dashboard

4.1.2.2. Using iGoogle with GA

4.2. Formal

4.2.1. Custom Dashboards

4.2.1.1. API Export

4.2.2. Review Meetings

4.2.2.1. Identify Key Metrics

4.2.2.2. Review Initiatives

4.2.2.3. Assess KPI Status