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Driving Your Business with Analytics by Mind Map: Driving Your Business  with Analytics
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Driving Your Business with Analytics

Problems & Opportunities

Finding Causes

Date Comparison

Using Segments

Browser Specific Issues

Opportunities

Landing Page Targeting

Paid to Organic

Product View Optimization

Revenue Per Customer

Product Page Optimization

Weak Points

Traffic or Conversion, Funnel Analysis, Benchmarking Conversion, Keyword Research

High bounce rate (>40%)

Traffic Related, Landing Pages, Keyword Optimization

Improvements & Testing

Split Testing

Google Website Optimizer

Stomper Storm

AdWords Split

Stomper Socrates

Estimating Impact of Changes

Monitoring New Traffic

Referrring URLs

Keyphrase Discovery

Metrics Overview

Transactional

Goal Conversion, Transaction Starts / Visits, Funnel Analysis

E-Commerce Revenue

Lead Tracking

Impressions

Engagement

Bounce Rate

Pages per Visit

Loyalty

Brand & Loyalty

Fundamentals

User Identification

Key Terms & Concepts

Referral Source ID

Situational Awareness

Informal

Calibrating with Historical Data

Dashboard, Customizing the GA Dashboard, Using iGoogle with GA

Formal

Custom Dashboards, API Export

Review Meetings, Identify Key Metrics, Review Initiatives, Assess KPI Status