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Don't Make Me THINK by Mind Map: Don
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Don't Make Me THINK

peripheral matter




2nd ed

Web site

Web app design book


change and human nature, human needs, Shock of the Old


the stakes, businesses, budgets, (financial) success of company, the library, what's at stake for us?, what do we lose if we're not usable?, who's our competition?, can Google and Amazon do it better?, do libraries have a future?, can scholars communicate without us now?

if it "seems" time consuming, they won't use it

I want an "It depends" T-shirt, there is no one "right" way to design Web sites

ch 1 - Don't Make Me Think



learn what makes users think by noticing what makes you think

don't think


users think about task not interface, in research, search IS the task

should we read Blink?

self-evident: best

self-explanitory: next best, well-chosen names, page layout, small amounts of text


think: technical, cute, idiosyncratic, ex: "TRELLIS", eschew librarian-speak, techical more precise? so what?, users don't go to library school, on the other hand, specialists need training, scholars are specialist researchers

don't think: obvious, common


think: have to try to be sure

don't think: no need to try to be sure


think, extra labels, user chooses method

dont' think, simple label, engine guesses method


popular misconception, users will go elsewhere, may be no place else to go, investment in this site, investment in time already spent

real reason, makes everything seem better, even successful Web visits are short, get the job done in a glance