A/B Testing

1. Do's and Don'ts

2. Tools can be used

3. Pros of A/B testing

3.1. Faster

3.2. Tests reality,not theory

3.3. Quantifiable

3.4. Accurate

4. Cons of A/B testing

4.1. Can hurt web site results

4.2. Missing the "why"

4.3. Not predictive

4.4. Need trafic

5. What is it?

6. What things can be tested?

7. How to do it?

7.1. Replace the element in same page before page loads

7.2. Redirect to anther page