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Measuring What Matters by Mind Map: Measuring What Matters
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Measuring What Matters

Method

Method

Define Organization Objectives

make these clear, concise, executable, not vague

META dimensions

Strategies

Identify Key Performance Indicators

Identify KPI targets

Segment

external, internal - Segmentation is super important: trends and aggregate are almost meaningless without segmentation.

What to measure: outcomes

- hard indicators: popularity, relevance, transactions/interactions, engagement, downloads, social, email churn - soft indicators (surveys, exit questions) reader satisfaction

Know Your Audiences

Health

Data Quality

Speed

Relevance

Site Search

use of the website search box. this can be configured in Google Analytics: measures lostness and laziness. what can't people find on the site, can be used for editorial plan.

Connect to Google Webmaster Tools

Alerts

Seasonality

How To?

[avoid success theater - the comforting but ultimately meaningless feeling you get when your stats (eg. twitter followers, pageviews) increase by 10%. In Social Media terms focus on a small, highly engaged community than a large follower or fan count.

Dashboards

These reports are hosted by ypard, so please add them to your own accounts. You will also need to customize them for your own goals, brand names etc.

Custom Reports

Resources

Google for non-profits

GA Add ons

Download files

Social Interaction

Reading

Dashboards

John Coffey

Culture

Overcoming fear

The Measurement Mentality