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U.S. Investment Crowdfunding Industry | thecrowdcafe.com @jsandlund by Mind Map: U.S. Investment Crowdfunding Industry | thecrowdcafe.com @jsandlund
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U.S. Investment Crowdfunding Industry | thecrowdcafe.com @jsandlund

General/Startup Portals

Not black and white, but largely looking to facilitate investments in high-growth/high-risk startups. Investor motivations: high upside, sexiness, fun, etc. 

Existing Startup Networks

40Billion

99funding

Cielex

ConfidentCrowd

Conzortia Business Funding

Crowdbacon

Crowdboarders

crowdfunding social network

CrowdCusp

Offers a plethora of business services/products in addition to a crowdfunding platform

Crowdfunder

Strategic partnership with GATE Impact worth noting; looks like they're positioning to provide a robust secondary market for crowdfunded securities. For more: http://www.thecrowdcafe.com/crowdfunder-partners-with-gate-impact/

CrowdIt

CrowdIt is launching an entirely new approach to crowdfunding with a clear mission – to extend beyond just funding by incorporating much-needed expert advice, peer review, collaboration and business networking into the core functionality of the site. CrowdIt differs from other sites, because it focuses on tapping the collective power of the crowd to create the support system people need to turn their ideas into a reality.

EarlyShares

Raised $1.15m Series A in early August; investing in preemptive education and awareness through a nationwide crowdfunding tour

Efunder

Splash page - BD affiliation

Fundinglaunchpad

Crowdfunding today through SCOR offerings. More info: http://bit.ly/UuyzJ0

Hedgeable

Interesting player; will offer crowdfunding for free to companies and investors; monetization will be from cross-selling services. More info: http://bit.ly/QUdrv7

FundersClub

Ibankersdirect

IRAvest

Motaavi

PeoplesVC

Poliwogg

PrivateCapitalMarket

Connects investors to companies via webinars… interesting. refer to article: http://www.crowdsourcing.org/editorial/adding-webinar-presentations-to-equity-crowdfunding-projects/23406

ReturnOnChange

RockthePost

Seedinvest

Great early branding/positioning; strong partnerships within the industry

Seedrs

indicated in crowdsourcing.org interview that they're looking at european expansion; also very likely to enter the U.S. market

Start.ac

StartupAddict

Startupvalley

SterlingFunder

Symbid

WeFunder

Incrowdcapital

Niche Portals

Creative

Real Estate

Affinity Portals

These portals are carving out niches or focusing on investor affinities. Niche:Investors will be attracted to niche portals as many of them will use domain-experience/expertise to filter dealflow (i.e. CircleUp) Affinity: Identifying with affinities that will motivate investors (i.e. veterans, hispanic, alumni, sports)

Appbackr (Apps)

Appsplit (Apps)

ExplorationFunder

Foodstart

HealthFundr

Sellanapp (Apps)

Craftfund (Craft Beers)

Medstartr (Medical)

microryza.com (Science)

Petridish (Science)

CircleUp (Consumer Products/Retail)

SolarMosaic (Solar)

Small Business Portals

Crowdfunding for traditional small businesses (this could be considered a niche/affinity, but I decided to break it out as its a major focus of many portals). Debt will likely serve this demographic best, particularly existing SMBs Investor motivations: social impact, community support, main st. vs. wall street dynamic

Bolstr

BridgePointe Capital Markets

CloudFunded

DealStruck

FunderHut

FundLocals

LendSquare

LuckyAnt

Localstake

MissionMarkets

MosaicFund.org

P2BI

RelayFund

RebirthFinancial

Smallknot

SocStock

SoMoLend

YourStreet

FundingCommunity

Stanford, MIT grads, trying to get into Y Combinator; didn't get in. still working on the platform.

Periphery Players

Could be partners, or competitors?

Unknowns

Questions

Secondary Markets

US P2P Players

About

Includes platforms that currently, or may in the future, facilitate security crowdfunding (equity, debt, royalty models)

Segmented by target addressable market (best judgement used)

For more on the investment crowdfunding industry check out www.thecrowdcafe.com

Connect with me @jsandlund