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Online Audience Optimization for Publishers by Mind Map: Online Audience Optimization for Publishers
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Online Audience Optimization for Publishers

1. Optimize Site Structure

Create a coherent content pyramid to enhance user experience and ease of navigation

Guide the flow of visitor interest and also guide search engines to deeper levels of the site

Enhance the flow of authority from page to page

Show the search engine robots which pages to index

2. Keywords

Choose Your Keywords

Use Your Keywords

3. External Linking

Don't buy links, massively exchange links, or add irrelevant links.

Anchor text used in external links should be keyword rich, relevant to the linking page, and relevant to the target page.

Link Bait

Online PR

Conversion

4. Social Media and Content Sharing

Directories

Google + Local

Twitter

Facebook

5. Videos

Your Video

Video OAO

Youtube Optimization

6. Mobile Media

Mobile Search

Mobile 2D

Venue Pages

7. Site Coding and Cleanup

Technical Audit

9. Search Engine Marketing

Pay Per Click (PPC_)

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8. Tracking and Analysis

Data Points to Track