B2BGS 5 Fergus Gloster

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B2BGS 5 Fergus Gloster by Mind Map: B2BGS 5 Fergus Gloster

1. rise of visual content

1.1. ebook

1.2. intercative infographic

1.3. engage people

1.4. let people keep coming back

1.5. let them refresh your content

1.6. content strategy

1.7. content is about brains not budget

1.8. engage all employees to blog

2. filling the funnel

2.1. measuring is hard

2.1.1. multiple touches

2.1.2. multiple influencers

2.1.3. tyranny of time

2.1.3.1. impact over time

2.2. have a social lift

2.2.1. campgains

2.2.1.1. website

2.2.1.2. webinars

2.2.1.3. events

2.2.1.4. facebook

2.3. landingpage

2.3.1. download now

2.3.2. incentive

2.3.3. fill out the form get the full guide

2.3.4. measure the impact

2.3.4.1. capaign visits

2.3.4.2. interactions

2.3.4.3. shares

2.3.4.4. resulting clicks

2.3.4.5. conversions

3. love every lead

3.1. mine leads

3.2. nurture lead

3.3. steps

3.3.1. all names

3.3.2. engaged

3.3.3. target & recycle

3.3.4. lead nurturing

3.3.5. contacted

3.3.6. sales lead

3.3.7. opportunity

3.4. is they visit your site they visit competition

3.5. have a nurturing strategy

3.5.1. understand buying journey

3.6. lead scoring defined

3.7. hard ROI of lead scoring

3.8. sales development

4. future

4.1. marketing should adap to new reality

4.2. if they dont, the have challenges in 5 years

4.3. marketing forecast

4.4. marketing automation in conjunction

4.4.1. understand proces & funnel

4.4.2. i can tell you in x months to tell tha mkting has constrbutes to sales

4.5. see guide via http://bit.ly/DG2MM

5. takeaways

5.1. 1 way buyers buy is changes forever

5.2. 2 publish / own content to help find you

5.2.1. content strategy

5.2.2. fresh content

5.3. 3 leverage peer to peer influence

5.3.1. make every campaign social

5.4. 4 most leaders are not sales ready

5.5. 5 use analytics to turn mkting from cost center to rev driver

5.5.1. big data

5.5.2. see the whole journey on your site

5.6. add resources

5.6.1. http://marketo.com/dg2ma

5.6.2. http://marketo.com/dg2sm

6. sales & marketing funnel

6.1. implement

6.2. agreed

6.2.1. structure

6.2.2. strategy

6.2.3. align

6.3. steps

6.3.1. awareness

6.3.2. friend

6.3.3. name

6.3.4. engaged

6.3.5. target

6.3.6. contact

6.3.7. sales lead

6.3.8. opportunity

6.3.9. customer

6.4. who owns what piece of the funnel

7. types of content (=king)

7.1. early stage

7.1.1. not gated

7.1.2. research

7.1.3. videos

7.1.4. currated lists

7.1.5. infographics

7.1.6. thought leadership

7.1.7. guides

7.2. middle stage

7.2.1. gated

7.2.2. etc

7.3. late stage

7.3.1. mostly not gated

7.3.2. etc

8. mindmapping

8.1. mindmapper Alexis van Dam

8.1.1. @AlexisvanDam

8.1.2. www.alexisvandam.nl

8.1.3. van

8.1.3.1. www.ConnectionofMinds.com

8.2. mindmap: visueel schema die zorgt dat je info beter kunt onthouden

8.2.1. hoofd- en bijzaken

8.2.2. structuur

8.2.3. kleur

8.2.4. afbeeldingen

9. intro

9.1. aligning sales and marketing in digital world

9.2. information abundance

9.2.1. huge challenges

9.2.2. change relation between buyer and sales organisation

9.2.3. its about the journey