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B2BGS 5 Fergus Gloster by Mind Map: B2BGS 5
Fergus
Gloster
0.0 stars - 0 reviews range from 0 to 5

B2BGS 5 Fergus Gloster

rise of visual content

ebook

intercative infographic

engage people

let people keep coming back

let them refresh your content

content strategy

content is about brains not budget

engage all employees to blog

filling the funnel

measuring is hard

multiple touches

multiple influencers

tyranny of time, impact over time

have a social lift

campgains, website, webinars, events, facebook

landingpage

download now

incentive

fill out the form get the full guide

measure the impact, capaign visits, interactions, shares, resulting clicks, conversions

love every lead

mine leads

nurture lead

steps

all names

engaged

target & recycle

lead nurturing

contacted

sales lead

opportunity

is they visit your site they visit competition

have a nurturing strategy

understand buying journey

lead scoring defined

hard ROI of lead scoring

sales development

future

marketing should adap to new reality

if they dont, the have challenges in 5 years

marketing forecast

marketing automation in conjunction

understand proces & funnel

i can tell you in x months to tell tha mkting has constrbutes to sales

see guide via http://bit.ly/DG2MM

takeaways

1 way buyers buy is changes forever

2 publish / own content to help find you

content strategy

fresh content

3 leverage peer to peer influence

make every campaign social

4 most leaders are not sales ready

5 use analytics to turn mkting from cost center to rev driver

big data

see the whole journey on your site

add resources

http://marketo.com/dg2ma

http://marketo.com/dg2sm

sales & marketing funnel

implement

agreed

structure

strategy

align

steps

awareness

friend

name

engaged

target

contact

sales lead

opportunity

customer

who owns what piece of the funnel

types of content (=king)

early stage

not gated

research

videos

currated lists

infographics

thought leadership

guides

middle stage

gated

etc

late stage

mostly not gated

etc

mindmapping

mindmapper Alexis van Dam

@AlexisvanDam

www.alexisvandam.nl

van, www.ConnectionofMinds.com

mindmap: visueel schema die zorgt dat je info beter kunt onthouden

hoofd- en bijzaken

structuur

kleur

afbeeldingen

intro

aligning sales and marketing in digital world

information abundance

huge challenges

change relation between buyer and sales organisation

its about the journey