SURGE
by SAMUEL GALLO
1. PRIORITY
1.1. Have the 2023 marketing calendar ready by April
1.2. Lead generation campaign
1.3. FOH completely onboarded
1.4. Account for 2022
1.5. Take care and keep working in GRAB gym
2. REFINE AND EXECUTE S.O.P
2.1. LEAD GENERATION
2.2. SALES PROCESS CLIENTS
2.3. STANDARD IN THE GYM
2.4. SOCIAL MEDIA COMUNICATION
2.5. INTERNSHIP AND ONBOARDING TRAINER
2.6. ONBOARDING NEW CLIENTS AND FEEDBACKS ON THEIR EXPERIENCE IN SURGE
2.7. SCORING PROCESS, HOW TO OPTIMIZE
3. MAYBE IN THE FUTURE
3.1. Looking for new location in Singapore
3.2. Looking to expand outside of Singapore ( Middle East)
3.3. Looking for external investment
3.4. Explore new services( online training, corporate training etc.)
4. RECRUITMENT
5. WHAT IS CURRENTLY MISSING
5.1. guide trainer on what are the steps to do after senior trainers to become the next managers
5.2. ...
5.3. ...
6. TEAM GROWTH AND CULTURE
6.1. Arrange full year schedule of educational course, to have the team join
6.2. Arrange full year schedule of team event( BBQ , night out, big year trip
6.3. MASTERMIND WITH SENIOR TRAINERS ONCE A MONTH
6.4. CULTURE BOOK ( maria)
6.5. TEAM MEETING , address all the problem promptly, create an internal educational course to execute during the year ( Paul?)
7. FINANCE
7.1. Get report for 2022
7.2. Move to monthly report
7.3. Offer current team member eligible a piece of Anson (to be price based on last year earning reports)
8. MARKETING
8.1. Have a clear marketing Calendar for 2023. Follow Fma structure for it
8.2. Monthly mastermind marketing ( Sam Chris , Iris , Rishi, Maria)
8.3. have a better videpgrapher editor for Testimonials ( ONE PT) level
8.4. internal gym marketing and decorations( discuss poster outside, Neon, big screen, before and after consult room, book with all the clients of the month)
8.5. Work on partnership and collaboration (clothing brand, supplement, testing (blood, food intollerance , gut)
8.6. Active campaign how to optimize, work with the current email list leads, target with few email a month
8.7. Explore Alternative marketing source( magazine , stands at event etc..)
9. BUSINESS DEVELOPMENT