Media Sector

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Media Sector by Mind Map: Media Sector

1. The 5 challenges the television industry are: -Piracy, this is when film is stolen and takes money away from the company who made it. Another challenge is the language of films and shows having to be changed, this means companies have to work faster because demand of films and shows being released. - The previous point is the same as the growth of the global broadband, because then we will have more access to it by phones, which means that the demands for these services is needed more, putting pressure on companies which supply them. - The more independent companies have to think about niche which means they have to expand and advertise more to the internet and public, like for example Netflix has no advertising and on demand which has a limited advertising during shows or while watching on the net to catch up. - The audiences are watching programmes rather than channels mean that channels need to try to broadcast shows on a TV channel the showcases shows that are similar in target audience and genre. I think this has room for channels to expand their channels into niche audiences so don't think its a bad idea however this can also make a channel lose viewers. - The shape of the TV industry is rapidly changing with an influx of mergers which means major companies are taking over from the independent smaller companies. I feel like these dominant companies are dramatically changing the market because it is hard for the smaller companies to make profit and put their ideas out there, also this means we see the same sorts of programs on television because its a business to generate the bigger audience, to gain more profit.

2. There are 9 terrestrial broadcasters within Britain which include BBC, ITV, Channel 4, S4C & UTV 2. How many cable & satellite. Terrestrial Broadcasting companies have an obligation to appeal to mass audiences appealing to differenet ages, ethnicity etc. According to the BBC charter agreement; 'The Public Purposes of the BBC are as follows— (a) sustaining citizenship and civil society; (b) promoting education and learning; (c) stimulating creativity and cultural excellence; (d) representing the UK, its nations, regions and communities' This means that terrestrial channels must cater to different people in society, must educate in their programming, but also regionalise programming to include the diversity in the UK. There are over 300 cable and satellite broadcasting channels in England. These channels are mostly owned by big corporations which make big money in the Media Industry sector. However there are around 850 independent production companies, who sell programmes to both the terrestrial channels and the big corps. This independent production companies have made some of the most famous shows around the UK for example X Factor, Big Brother and Life on Mars. Within these independent production companies you have both 'smaller indies' and and 'super indies'. An example of a super indie is Endormal who make Big Brother, and an example of a small indie company is... The super indies make a turn over of £100-200m per year, employing thousands of people to work on different independent programming they make. There are a number of community TV companies and programmes appearing all the time, catering for peoples interests. These channels follow 18 restricted service licenses. The 5 challenges that the television industry face right now are that; - the TV and video market is being access all around the work, which means more work for these companies, will lose money to piracy, will need to change languages for these channels but also because of the demand now service, companies will have to work quicker to cater to the audience. - This previous point is the same for the growth in global broadband, because we have more access by phones, means that the demands to appeal to these services is more pressure for the companies. - The Independent companies have to think about niche by expanding/advertising to the internet and public, like for example Netflix's which has no advertising, or On demand which has a limited advertising during shows watch on the net on catch up. - The audiences are watching programmes rather than channels mean that channels need to try to broadcast shows on a TV channel the showcases shows that are simular in target audience and genre. I think this has room for channels to expand their channels into niche audiences so don't think its a bad idea however this can also make a channel lose viewers. - Shape of TV industry is changing with an influx of mergers meaning super companies are taking over from independent smaller companies. I feel like these dominant companies are ruining the market because its hard for these smaller companies to make money and put their ideas out there, but also means we see the same sorts of programming because its a 'business' to generate the big audience, to get more profit.

3. Film Industry The UK's film industry is a progressive creative media sector and when we talk about the UK film industry we refer to the six components which are: Development, Production, Facilities, Distribution, Exhibition and Export. These companies are set up for one cause of the film in how its going to be created and some sectors of the six will have to think about the niche of the product and what they can do to help the movie. There are currently 400 people working in the film industry these figures are depending on number of productions being worked on at any one time in these sectors. Of the companies existing today,there are we 43% which work in production, 13% which are in distribution and there is a remaining 44% which work in exhibition. Production: Films such as Harry Potter and the Half Blood Prince and Chronicles of Narnia where was 2 of many films which where created in the UK Distribution: The product would be launched once it has been finished it will be released as a DVD or into a film. Exhibition: films where usually released in the cinema such as there cinematic release of a film that exhibits around the EU and its reputation, over half the revenues of the industry in the UK come from DVD retail and rental from companies

4. Photo Imaging Industry In the Photo Imaging Industry there is a grand total of 43,100 people working in the sector today. 51% of 43,100 are based in south England which is the highest and lowest percentage of human population in the east of England. The Photo Imaging industry has a total of 8,700 companies, (68%) of companies are sole traders or freelance photographers based in England. A sole trader is a person is some one who owns their own business, which makes it there own choice to employ someone. Freelance can apply to a handyman, which means you work for yourself. The word freelance can also mean you have creative control over your work. 91% Photo Imaging companies are really small in which they employ a total of 5 people or less. There are 5 categories that can we divide the rest of the photo imaging industry into: -Image Producers (Including Laboratories) -Photo Retail -Picture Libraries & Agencies -Manufacturers -Support Services (e.g equipment hire and repair)

5. Radio Sector At This modern age, there are a range of Audio content platforms which are increasing. Creative groups such as the radio sector are developing there skills, strategy and action plan for radio focuses mainly on those organisations and its harder to compete against other skill-sets. Need Help! There are 3 categories of radio broadcast operators which are: publicly-funded radio, commercial radio and the community and voluntary radio sector. The Radio sector employs more people than the terrestrial TV sector, the radio sector employs about 22,000 people in different occupations.

6. Interactive Media- The interactive media sector is described as consistent and fluid because it has many overlaps and connections between other sectors. The boundaries between interactive media and other forms of digital media become more blurred particularly as TV broadcasters look to multi platforms commissioning models. The market for interactive media contributes to a number of large markets. The biggest of these are e-commerce and online advertising. The UK's interactive media industry is worth several billion pounds annually but its products support a far larger economy so this is a vey big benefit to the economy. It is difficult to define this sector because of the pace of change and the many companies involved in interactive media who more accurately fit within other sectors so there is some competition.

7. Begins with market research and developments in national and international operations. Where this is what your product would be supported on Teams of people and different groups work to produce design documents from which all the elements that contribute to the final product are drawn and sets down all possible paths the games from how it will be played and how can take players and any of the mechanics of gameplay, which are relevant. If a story, narrative and structure of the world, which you virtually play in elements and storyboarding also, takes place. Like a real world location or a fictional world put into a game. Working from this design document, the technical aspects of the game are decided and the game code, animation, graphics audio production and special effects. The technical expertise then turns the creative products into paths for gamers to enjoy. Teams work on the project in a system of production. With games, the risk is great as the game may not be able to grab there audiences or investors may lose money as they may have been given a negative review. However, games can be successful globally. The video gaming sector is important in terms of sales because more games are being purchased worldwide and in the UK titles that are like this today are Call of duty and Battlefield. Companies are contributing to that success (these could be different companies like, Dice, Bungie, 343 and many more companies) Games have an established structure, with studios and production houses developing third party games on behalf of publishers or for themselves. In-house development studios are by many publishers; independent studios carry out commissioned work and gain a fee for their work ( These are called Indie games). The publishers own the rights and will market and distribute the games. A computer game is the work of a variety of companies, which have an influence on the final product - the two main activities are games development and games publishing. It is important for games to have publishers in their own right and the industry refers to them e.g. Microsoft, Sony and Nintendo - as First Party Publishers. Games can also be published onto PCs, which have no formal licensing. Two major developments that have impacted Gaming recently are the internet and the emergence of online multi-player gaming. Gamers can now access to the Internet through computers such as Xbox Live. Secondly, Wireless platforms, where the new generation of mobile phones and other handheld devices have opened up a market for wireless transmitted interactive content, especially games. I think there are positive and negative aspects of this. Positive aspects are that its involves a new range of gamers because they are on handheld devices, however, this may lead people buying into buying such as Xbox, PS3 etc

8. Advertising- The 2 main drivers of the advertising industry are the client and the client's need for their advertising needs for a brand or product. It crosses multiple platforms from broadcast, print, billboard and online advertisements, which can be found, on the web. This sector leads the way with cross platform innovation as campaigns which cross boundaries between TV, radio, print, `and interactive media. There are 13,000 businesses in the sector that produce £6.2 billion of the UK GVA (Granite Construction Inc) annually. 70% of the industry is based in London, it is most is based in London because it’s the capital of England and this would make it very popular and full of tourists and will therefore see a lot of advertising. it is a young industry with 46% of this workforce is female 6% are from black, Asian or ethnic minorities. Without advertising revenue the quality and quantity of programming and editorial would suffer as a consequence. The 5 main departments in the advertising sector are: account service - discuss with clients to maintain relationship, creative - generate ideas and concepts for a campaign, production - moves the ideas from creative concept into reality, media - media planners work with different elements of the media that advertising crosses and other services - researchers, internet and a traffic department. Examples of advertising companies are Ad Roll, Leadnomics and Spongecell.

9. Music - The music industry consists of companies and individuals that make money by creating and distributing music, These companies varie in the genre of music that they are in. The jobs that are in the music industry can range from music publishers, producers and engineers.The 3 major labels in the music industry are these corporate labels: Universal Music Group, Sony Music Entertainment and Warner Music Group. The live music arrangements and promotions are mostly controlled by LiveNation which is the largest promoter and music venue owne.

10. Publishing in the media industry. In the publishing industry there are a variety of sectors which are Books, Journals, Newspapers, News agencies, Magazine and business media. Its a very big time in the publishing industry as its rapidly changing as new technologies are creating a new generation of people, where there are now virtual books which can be generated up on to you're tablet and there are new gadgets that are specific for this. Theres such things as eBooks and Kindle that are available to the new generation, they can now read wherever they wish and this means. The industry consists of a majority of smaller companies and 88% of these companies have less than 10 employees. . The main location for the publishing industry is located in London and the South East. England follows then the South West, Scotland and North West. One of the main concerns in the publishing industry is the fact that its hard to fill vacancies as there is a skill shortage in fact its reported 36% are finding it hard to fill jobs. People dont have the right skills such as technical skills, strategic analysis of e-publishing, and creativity skills