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Business Plan by Mind Map: Business Plan
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Business Plan

Business Data

Business Approach

New Entry, Pros, Cons, Potential Risks, Potential Rewards, Competition, Start-up Costs, Sales / Revenue Forecast

Purchase Existing Business, Pros, Cons, Potential Risks, Potential Rewards, Competition, Start-up Costs, Sales / Revenue Forecast

Franchise, Pros, Cons, Potential Risks, Potential Rewards, Competition, Start-up Costs, Sales / Revenue Forecast

Market Size


Market Overview

SWOT Analysis





Financial Overview

Forecast sales volume

Forecast operating costs

Establish pricing and promotional strategy

Forecast revenue

Develop break-even analysis

Develop cash-flow projection

Sales and Marketing Strategy

Brand Plan

Naming Options


web sites




Business Locations

Available options

Top 3 choices







Project Plan

Stage 1 - Strategic Plan

Explore the Business Opportunity, Define business vision, Research market and competition, Research similar business and talk to potential customers, Identify required resources, Identify start-up costs, Assess opportunity, Decide whether or not to proceed

Evaluate Approach, Identify start-up costs for new entry, Identify business purchase or franchise opportunities

Evaluate Risks and Rewards, Assess market size, stability, and risk, Evaluate the competition, Assess resource requirements and availability, Calculate financial requirements, Review alignment with personal goals and objectives, Evaluate initial profitability

Update the strategic plan

Decide whether or not to proceed

Stage 2 - Define the Business Opportunity

Define the Market, Collect available information, Analyze the market, identify potential niches, Identify competition, Identify target market

Identify Needed Resources, Select a business approach, Identify staffing requirements, Identify needed facilities and utilities, Document initial operating expenses

Evaluate Potential Risks and Rewards, Assess market opportunity, Assess resources availability and risks, Assess potential returns, Forecast financial returns

Update the strategic plan and business opportunity

Decide whether or not to proceed

Stage 3 - Develop Detailed Business Plan

Develop 3 Year Business Plan, Describe the business vision, mission, and opportunity, List assumptions, risks, constraints, and dependencies, Describe the market, Describe the new business, Describe strengths, weaknesses, opportunities and threats, Forecast sales volume, Forecast operating costs, Establish pricing and promotional strategy, Forecast revenue, Develop break-even analysis, Develop cash-flow projection, Develop startup plan, Develop sales and marketing strategy, Develop distribution plan, Publish the business plan, Decide whether or not to proceed

Stage 4 - Execute Plan

Research business locations

Develop Marketing Program, Develop Brand, Identify names, Research name availability, Research web address availability, Develop a logo, Define brand identity, Select Name and Web Address, Choose a Bank, Establish accounts, Establish line of credit, Choose legal representation, Select business category, Select capital funding source, Commit capital funding, Provide Physical Facilities, Secure location, Select network hardware, Select computer software, Select utilities, Purchase / lease furniture and equipment, Move in, Establish the Operating Control Base, Set up accounting system, Obtain licenses and permits, Obtain insurance, Establish security plan

Secure Staffing, Interview and test candidates, Hire staff, Train staff

Start up the business

Business Objectives

List Objectives here

Objective 2

Objective 3

How To

Use this template to create an initial business plan for your new idea. It will help you find answers to the most important questions to start a new venture.