1. 4. AUDIENCE
1.1. target audience
1.1.1. age
1.1.2. gender
1.1.3. nationality
1.1.4. "Young & Rubicam's" 4 consumers
1.1.4.1. Mainstreamer
1.1.4.2. Aspirer
1.1.4.3. Succeeder
1.1.4.4. Reformer
1.1.5. occupation
1.1.6. religion
1.1.7. politics
1.1.8. education
1.1.9. race
1.2. audience appeal
1.2.1. escapism
1.2.2. personal identity
1.2.3. social relationships
1.2.4. information/learning
2. 3. MESSAGE OR MEANING
2.1. what is the documentaries message?
2.2. is the documentary trying to PERSUADE us about a topic?
3. 2. REPRESENTATION
3.1. who is being represented?
3.1.1. is it FACT or OPINION?
3.2. who is creating the representations?
3.2.1. is it FACT or OPINION?
3.3. are STEREOTYPES used?
3.4. how are the they being represented (portrayed)?
3.4.1. negatively?
3.4.2. positively?
4. 1. MEDIA LANGUAGE
4.1. camerawork
4.1.1. camera movement
4.1.1.1. zoom
4.1.1.2. pan
4.1.1.3. track
4.1.1.4. tilt
4.1.2. shot distance
4.1.2.1. extreme close up
4.1.2.2. medium shot
4.1.2.3. long shot
4.1.2.4. extreme long shot
4.1.2.5. close up
4.2. soundtrack
4.2.1. diegetic
4.2.1.1. dialogue
4.2.2. non-diegetic
4.2.2.1. music
4.2.2.2. sound effects
4.2.2.3. voiceover
4.3. editing
4.3.1. continuity editing
4.3.2. shot-reverse shot
4.3.3. jump cuts
4.4. mise-en-scene
4.4.1. colour and lighting
4.4.2. props and settings
4.4.3. costume and make-up
4.4.4. performance and movement
4.4.4.1. facial expressions
4.4.4.2. body language
5. 5. INSTITUTION
5.1. which TV channel or Film Company?
5.2. how much money was spent?
5.3. public service
5.3.1. BBC
5.4. commercial
5.4.1. ITV
5.4.2. FOX
5.4.3. CHANNEL 5