Produce Marketing Content That Educates

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Produce Marketing Content That Educates by Mind Map: Produce Marketing Content That Educates

1. Created by Dave Rothacker for Service Nation Alliance members.

2. Content

2.1. Builds trust...open note

2.2. That educates...open note

3. Content Creation Strategy

3.1. Total body of work

3.2. The purpose & repurpose

3.3. Medium diversity

4. Content inspiration ideas pg 70

5. Educate, don't sell

6. The Marketing Kit

6.1. Case statement

6.2. Difference summary

6.3. Ideal client description

6.4. Your marketing story

6.5. Your product/service offering

6.6. Case studies

6.7. Involve clients in telling story

6.8. Testimonial proof

6.9. FAQ's

6.10. Processes & checklists

6.11. Articles

7. Hire a journalist

7.1. I love this one!!

8. Increase your online ROI

8.1. Write content worth reading

8.2. Point to content worth reading

8.3. Filter good stuff

8.4. Make exclusive offers

8.5. Teach your network to do what you do

9. One way to get the marketing kit done pg 87