Analogous situations

1. existing transaction & track services

1.1. nifty bank accounts

1.2. personalised retail

1.3. energy bills

1.4. health insuance

2. learning

2.1. men sheds

2.2. after work club

3. peer to peer

3.1. barnet mentoring

3.2. relative friends

3.3. relational welfare

3.4. 5 dollar project

3.5. family by family

4. food

4.1. slow food

4.2. food markets - making food open

4.3. http://www.graze.com/uk/

4.4. farmers markets / organic delivery

4.5. http://www.myfood.co.uk/

5. lifestyle

5.1. gyms

5.2. personal trainer

5.3. personal shopping

6. projects

6.1. http://www.thestop.org/

6.2. http://www.wearekitchenette.com/

6.3. http://www.lacocinasf.org/

6.4. http://foragesf.com/foragekitchen/

6.5. http://www.the-decorators.net/Ridley-s-Temporary-Restaurant

6.6. IDEO banking

7. apps

7.1. fitbit

7.2. Project Masiluleke

7.2.1. http://poptech.org/system/web_images/105/original/callme.jpg

7.3. Participatory Sensing

7.4. breather

7.5. diy kyoto

8. food bank / co-op with recipes

9. behaviour

9.1. choice conflict http://www.psypost.org/2013/04/exercise-or-make-dinner-study-finds-adults-trade-one-healthy-act-for-another-17368

9.2. choice architecture

9.3. loss aversion - bags

9.4. green nudge for waste - smaller plate size

9.5. Max Bazerman - Shop next week for healthier choices onine shopping

9.6. Leslie John - curiosity ( recipe mystery ) - average gym price

9.7. Todd Rogers - informing neighbours

9.8. Peer effects and positive affect in charitable giving

9.9. self-pledging

10. Easy, Attractive, Social, Timely