Dr. Jim Needham Communications and Marketing Plan

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Dr. Jim Needham Communications and Marketing Plan by Mind Map: Dr. Jim Needham Communications and Marketing Plan

1. Connecting Strengths and Weaknesses

1.1. Working conditions for police force impact all of Delhi's major crime issues.

1.2. Poverty and fflaws in infrastructure in the community as well as the force are affecting policing and corruption.

1.3. Patriarchal and misogynistic attitudes impact the community and the police force and impede proper crime reporting and investigations.

2. Delhi's Corruption Problem

2.1. The shortage of police officers leads to corruption among police forces.

2.2. "The ratio of police officers to citizens is approximately 141:100,000, well below the worldwide average of 350:100,000. With the population of Delhi well over 21,753,486 people and a density of over 29,259 people per square mile, policing is certainly a difficult task. While the numbers of reported incidents increase every year, many more go unreported. There is a common perception that the police are corrupt and cannot be trusted. In some cases, police officers are involved in the crime, while other times police are bribed to turn a blind eye. Many victims do not go to the police for fear of persecution and harassment. Even those who are witnesses to crimes avoid getting involved in a judicial process that is painfully slow, inconvenient, and ineffective. These practices have corroded public confidence, and there is no certainty of punishment for criminals" US State Dept OSAC

2.3. Strengths

2.3.1. Attempting to change public opinion in 2014 the Delhi announced a new policy and slogan, Shanti Sewa Nyaya meaning peace service and justice. The police force announced it was committing to better registration of street crimes as part of this new effort.

2.4. Weaknesses

2.4.1. Working conditions add to the fatigue and frustration of police force which increases odds of corruption.

2.4.2. 73 percent of police officers do not get a weekend even once a month.

2.4.3. Police force are distracted by doing public work duties such as monitoring sewage overflows,

2.4.4. Shortage of female officers. Across India there are 442 female police stations, Delhi has none

2.4.5. Officers have been caught taking bribes

2.4.6. Bureau of Police Research and Development concluded that most police officers are unaware of rape laws.

3. Delhi's Terrorism Threat

3.1. The Department of State strongly recommends avoiding travel to Jammu & Kashmir (with the exception of the eastern Ladakh region and its capital, Leh) because of a high potential for terrorist incidents and violent public unrest. U.S. government employees are prohibited from traveling to Jammu & Kashmir (except for Ladakh) without permissoni

3.1.1. Strengths

3.1.1.1. Following the Aug 5 terrorist attack that killed 2 soldiers and left 13 injured in the Jammu region, India/Delhi intelligence was able to apprehend 9 terrorists with plans for a second attack.

3.2. Weaknesses

3.3. India bureaucracy and corruption have caused some in the global watchdog community to predict a dire future for the Delhi region if they do not address the gaps in cyber intelligence and other tracking methods of terrorists.

3.4. "The NIA, according to reliable press reports, has a sanctioned strength of a scant 865 officers and a total annual budget of a mere $16 million. Worse still, since the NIA was created, in 2009, it has been able to fill only three-quarters of its positions, and it has regular shortages of essential equipment. In October 2014, when investigating a bomb plot in the state of West Bengal, NIA operatives had to rent private taxis to because they had no vehicles. Even more disturbing is agents’ lack of technical capabilities. For example, the agency has no personnel who are trained to deal with cyber-surveillance, chemicals, or explosives. Thus far, it has relied on private firms to handle those matters" Foreign Affairs

3.5. Opportuniteis

3.5.1. The rise of technology availability in Delhi and the widespread availability of mobile phones means a coordinated and trustworthy police force could engage citizens on issues related to extremism.

3.5.2. Other communities with the same types of challenges as Delhi have used peacekeeping NGOs to train citizen jounralists to look for signs of violence or extremism.

3.6. Threats

3.6.1. Pakistan's role in the extremist movement and its border with India mean India will be susceptible to the rise in extremism in the area.

4. Delhi's Rape Problem

4.1. Strengths

4.1.1. Commission created to speed rape investigations and trials

4.1.1.1. Recent brutally violent rapes brought international media attention to the issue.

4.1.1.1.1. Media attention also empowered by online community use of social media allowing citizens to call for change.

4.2. Weaknesses

4.2.1. 2069 Rape Cases Reported in 2014, Delhi dubbed Rape Capital of India

4.2.1.1. In 2014 the # of molestation cases jumped 25%

4.2.1.1.1. Delhi has large population of Dalit women who, because of their caste, are at the highest risk for sexual abuse and exploitation

4.3. Opportunities

4.3.1. The use of social media and mobile technology has already been used in Delhi to address the threats women face. Fight Back is an app created by developers from Delhi. The app allows friends and family of women to virtually walk with them when they are in at risk areas.

4.3.1.1. Cell phones are ubiquitous in India and are already being used by public health organizations to serve the vulnerable women in Delhi. The infrastructure could be broadened to address violence against women.

4.3.2. Since the Beijing Commission, currently celebrating its 20 year anniversary, the UN and NGOS have focused their research on gender equality and violence against women. The newly created Sustainable Development Goals focus on gender equality as key to reaching global goals, and because of this, there is opportunity to use this research, grant monies and the innovation in ICTs to bolster the efforts of the Delhi police and city government.

4.3.3. Global connectivity is providing platforms for previously suppressed women who are calling for change in India.

4.3.4. ICTs and social media have been used in communities similar to Delhi who are facing a patriarchal society that is resistant to change. Across the globe, the use of ICTs by women and girls has empowered them to find a voice in society and to demand respect. Delhi could implement similar ICT use through police and community partnership.

4.4. Threats

4.4.1. Patriarchal society that has overlooked violence against women.

4.4.1.1. Underreported rape because of fear of family dishonor

4.4.1.1.1. Underreported rape because of fear of police mishandling of investigation. Some police advise victims to marry their rapists

4.4.2. Use of rape as punishment forcaste related crimes

4.4.3. Police belief that women bring rape on themselves

4.4.4. Lack of proper investigation techniques for rape crimes

4.4.4.1. Too few female police officers.